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Guidelines become blurred lines in the absence of strict FTC regulations for election influencers
Paramark News Desk
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Twitch appoints new ad exec from within Amazon, signaling shift in video ad strategy as competition heats up
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Tracking the 'Untrackable': billups launches new analytics suite to deliver better OOH metrics
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What the Europe's recent rate cut might mean for business growth and ad spend
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Weak earnings from Urban Outfitters proves that even the top Millennial-birthed brands are still struggling to connect with Gen Z
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B2C
DoorDash unveils new omnichannel ad solutions to compete with Instacart and Uber
Paramark News Desk
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Advertisers see big returns with TikTok's new automated community engagement tools
Paramark News Desk
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Pinterest unveils AI-powered Performance+ Suite to boost ad campaigns
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