Turning visitors into customers is e-commerce’s holy grail, but getting there is a costly maze of guesswork, A/B tests, and dead ends. Teams burn hours analyzing heatmaps and recordings, often with little to show for it. The cycle is slow, expensive, and still the norm.

Aviv Frenkel, PhD, is the Co-Founder and CEO of Moonshot AI, a company using generative AI to optimize e-commerce sites. He breaks down why traditional CRO is broken and what the rise of AI agents really means for the future of online shopping.

"For years, conversion rate optimization has felt a bit like voodoo—you're constantly guessing, never truly knowing what will move the needle," says Frenkel. "Moonshot AI is built to take all that guesswork out of the equation, using generative AI to autonomously find what works and implement it."

CRO or sorcery?: "For years, conversion rate optimization has felt a bit like voodoo," says Frenkel. "You're constantly guessing, never truly knowing what will move the needle." Traditional CRO, he explains, is riddled with uncertainty, and overhead. Even a single test requires developers, designers, analysts, and a stack of tools just to get off the ground. "You need a big team," he says. "You guess, invest time and resources, and still might end up with nothing that works."

Moonshot AI cuts out the complexity. "You just integrate our platform," says Frenkel. "It scans the site, finds conversion gaps, generates test variants—design, code, copy—runs the test, and ships the winner. All with a few clicks." No massive team, no tool sprawl. "It’s a single tool that tells you what’s broken, how to fix it, and fixes it for you."

Bots, buyers, and beyond: AI is reshaping commerce, from product discovery to who’s actually visiting a site. "A lot of a website's traffic comes from bots," says Frenkel. "Moonshot optimizes for that too—we can see if it’s a ChatGPT crawler or another bot." With a front row seat to these changes, Moonshot is already helping retailer brands speak the LLM language and optimize their sites for agents.

As for the idea that AI agents will replace e-commerce entirely? Frenkel’s not buying it. "Video didn’t kill radio. Retail didn’t vanish with e-commerce. Shops won’t disappear with AI either—it’s just another option." The future, he says, isn’t replacement. It’s expansion. "The shopping experience will evolve. More options will be on the table."