How marketing teams are envisioning AI as core infrastructure, not just another point integration

Jul 9, 2025

Paramark News Desk

Source: Outlever.com

Key Points

  • Archit Anand, CEO of FuelGrowth, envisions AI as the core system in marketing, not just a tool.

  • AI's strengths lie in processing vast data, predicting content performance, and spotting trends.

  • Anand advises focusing on one marketing channel deeply before expanding to avoid chaos.

  • The goal is to keep people in "founder mode," focusing on scalable systems rather than patchwork solutions.


Most people are building small tools with AI—we’re building around it. AI isn’t an add-on. It’s the foundation.

Archit Anand

CEO and Co-Founder
,
FuelGrowth

Everyone’s chasing gold in the AI marketing boom, but most are sifting through digital debris. The real jackpot? A full rewrite of how marketing works at its core.

Archit Anand, CEO and Co-Founder of FuelGrowth, isn’t chasing scraps. He’s building for the motherlode: a future where AI isn’t a sidekick, but the system everything plugs into.

Foundation, not feature: "We’re putting an agentic system at the center, so humans can focus on what AI still can’t do," Anand says. "Most people are building small tools with AI—we’re building around it. AI isn’t an add-on. It’s the foundation."

The future isn’t about AI supporting software. "AI is moving beyond tools," says Anand. "It’s going to embed itself into organizational structures, even replace job descriptions." In that world, enterprise tools won’t drive the system—they’ll be built to serve it. "Marketing teams today waste a lot of time going back and forth just to get things running," he explains.

Confidence crisis: For marketers feeling overwhelmed by the AI wave, Anand keeps it simple: "Everyone has to build confidence in AI before they really jump and take a leap of faith." His advice is to start small. "Is AI a companion in your work now? Use ChatGPT, Claude, and other tools to handle brainstorming and the zero-to-one work." That hands-on exposure is what builds confidence—and reveals bigger opportunities for automation. "People who see work not just as tasks, but as systems they’ve built for themselves, will be ahead of the curve in adopting AI," explains Anand.

People who see work not just as tasks, but as systems they’ve built for themselves, will be ahead of the curve in adopting AI.

Archit Anand

CEO and Co-Founder
,
FuelGrowth

AI's crystal ball: With diminishing returns on traditional paid channels, Anand sees AI’s real edge in its ability to process data at scale. "Humans just can’t grasp the trillions of gigabytes of data on the internet," he says. "AI is really good at spotting what competitors are doing, what’s trending, and how to latch onto those trends." He notes that platforms like Meta and Google increasingly prioritize creative content over audience optimization, leaving brands to catch up. "We’ve broken content down into performance indicators," Anand explains. "Can we match those to outcomes and predict which content will actually perform?"

Pick a lane: When it comes to the growing fragmentation of customer journeys, Anand urges focus over frenzy. "Don’t overcomplicate it by doing too many things all at once." Instead, he advises to pick one channel and go deep. "Figure out one channel. Double down, triple down, 10x on that—then slowly experiment with others. Do not invite chaos," he cautions.

Founder mode: Anand’s vision of AI isn’t just about replacing tasks. It’s about restoring focus. "We want to enable people to stay in founder mode—not get stuck in manager mode, where so many startups waste time and energy," he says. That requires more than automation. It means building systems that scale with intention, not tools that patch problems. "If you're building for a narrow use case," Anand warns, "you might get eaten by the ones solving for the bigger picture." For those willing to rethink the foundation, the opportunity is still wide open.

How marketing teams are envisioning AI as core infrastructure, not just another point integration

Jul 9, 2025

Paramark News Desk

Source: Outlever.com

Key Points

  • Archit Anand, CEO of FuelGrowth, envisions AI as the core system in marketing, not just a tool.

  • AI's strengths lie in processing vast data, predicting content performance, and spotting trends.

  • Anand advises focusing on one marketing channel deeply before expanding to avoid chaos.

  • The goal is to keep people in "founder mode," focusing on scalable systems rather than patchwork solutions.


Most people are building small tools with AI—we’re building around it. AI isn’t an add-on. It’s the foundation.

Archit Anand

CEO and Co-Founder
,
FuelGrowth

Everyone’s chasing gold in the AI marketing boom, but most are sifting through digital debris. The real jackpot? A full rewrite of how marketing works at its core.

Archit Anand, CEO and Co-Founder of FuelGrowth, isn’t chasing scraps. He’s building for the motherlode: a future where AI isn’t a sidekick, but the system everything plugs into.

Foundation, not feature: "We’re putting an agentic system at the center, so humans can focus on what AI still can’t do," Anand says. "Most people are building small tools with AI—we’re building around it. AI isn’t an add-on. It’s the foundation."

The future isn’t about AI supporting software. "AI is moving beyond tools," says Anand. "It’s going to embed itself into organizational structures, even replace job descriptions." In that world, enterprise tools won’t drive the system—they’ll be built to serve it. "Marketing teams today waste a lot of time going back and forth just to get things running," he explains.

Confidence crisis: For marketers feeling overwhelmed by the AI wave, Anand keeps it simple: "Everyone has to build confidence in AI before they really jump and take a leap of faith." His advice is to start small. "Is AI a companion in your work now? Use ChatGPT, Claude, and other tools to handle brainstorming and the zero-to-one work." That hands-on exposure is what builds confidence—and reveals bigger opportunities for automation. "People who see work not just as tasks, but as systems they’ve built for themselves, will be ahead of the curve in adopting AI," explains Anand.

People who see work not just as tasks, but as systems they’ve built for themselves, will be ahead of the curve in adopting AI.

Archit Anand

CEO and Co-Founder
,
FuelGrowth

AI's crystal ball: With diminishing returns on traditional paid channels, Anand sees AI’s real edge in its ability to process data at scale. "Humans just can’t grasp the trillions of gigabytes of data on the internet," he says. "AI is really good at spotting what competitors are doing, what’s trending, and how to latch onto those trends." He notes that platforms like Meta and Google increasingly prioritize creative content over audience optimization, leaving brands to catch up. "We’ve broken content down into performance indicators," Anand explains. "Can we match those to outcomes and predict which content will actually perform?"

Pick a lane: When it comes to the growing fragmentation of customer journeys, Anand urges focus over frenzy. "Don’t overcomplicate it by doing too many things all at once." Instead, he advises to pick one channel and go deep. "Figure out one channel. Double down, triple down, 10x on that—then slowly experiment with others. Do not invite chaos," he cautions.

Founder mode: Anand’s vision of AI isn’t just about replacing tasks. It’s about restoring focus. "We want to enable people to stay in founder mode—not get stuck in manager mode, where so many startups waste time and energy," he says. That requires more than automation. It means building systems that scale with intention, not tools that patch problems. "If you're building for a narrow use case," Anand warns, "you might get eaten by the ones solving for the bigger picture." For those willing to rethink the foundation, the opportunity is still wide open.