AI's crystal ball: With diminishing returns on traditional paid channels, Anand sees AI’s real edge in its ability to process data at scale. "Humans just can’t grasp the trillions of gigabytes of data on the internet," he says. "AI is really good at spotting what competitors are doing, what’s trending, and how to latch onto those trends." He notes that platforms like Meta and Google increasingly prioritize creative content over audience optimization, leaving brands to catch up. "We’ve broken content down into performance indicators," Anand explains. "Can we match those to outcomes and predict which content will actually perform?"

Pick a lane: When it comes to the growing fragmentation of customer journeys, Anand urges focus over frenzy. "Don’t overcomplicate it by doing too many things all at once." Instead, he advises to pick one channel and go deep. "Figure out one channel. Double down, triple down, 10x on that—then slowly experiment with others. Do not invite chaos," he cautions.

Founder mode: Anand’s vision of AI isn’t just about replacing tasks. It’s about restoring focus. "We want to enable people to stay in founder mode—not get stuck in manager mode, where so many startups waste time and energy," he says. That requires more than automation. It means building systems that scale with intention, not tools that patch problems. "If you're building for a narrow use case," Anand warns, "you might get eaten by the ones solving for the bigger picture." For those willing to rethink the foundation, the opportunity is still wide open.