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May 7, 2025
Incrementality for CFOs - the full guide
May 1, 2025
Building the future of Marketing Measurement
Apr 27, 2025
How do you measure brand marketing?
Apr 7, 2025
How do geo-tests really work?
Jun 28, 2024
Building a modern marketing tech stack: essential tools and tips
May 1, 2024
How to adapt your marketing measurement as privacy changes take hold
Apr 8, 2024
10 biggest misconceptions about marketing mix modeling
Apr 3, 2024
OOH advertising: Everything you need to know to get started
Mar 19, 2024
Traffic is still a valuable marketing metric. Here’s why.
Mar 11, 2024
4 slides that every marketing QBR deck needs
Mar 4, 2024
How to measure the impact of offline media
Feb 18, 2024
How much data do you need to run an MMM?
Feb 5, 2024
How do you pick a target metric to optimize marketing towards?
Jan 8, 2024
How to set your 2024 budget with marketing mix modeling
Sep 1, 2023
The Paramark method
Sep 1, 2023
How to run marketing experiments?
Sep 1, 2023
What is Marketing Mix Modeling?
Sep 1, 2023
The end of attribution
Sep 1, 2023
Introducing Paramark!
