The science of marketing

Subscribe below to join our weekly newsletter and be the first to know when we release new posts.

Building a modern marketing tech stack: essential tools and tips

Jun 28, 2024

Jun 28, 2024

Jun 28, 2024

How to adapt your marketing measurement as privacy changes take hold

May 1, 2024

May 1, 2024

May 1, 2024

10 biggest misconceptions about marketing mix modeling

Apr 8, 2024

Apr 8, 2024

Apr 8, 2024

OOH advertising: Everything you need to know to get started

Apr 3, 2024

Apr 3, 2024

Apr 3, 2024

Traffic is still a valuable marketing metric. Here’s why.

Mar 19, 2024

Mar 19, 2024

Mar 19, 2024

How do you measure brand marketing?

Mar 13, 2024

Mar 13, 2024

Mar 13, 2024

4 slides that every marketing QBR deck needs

Mar 11, 2024

Mar 11, 2024

Mar 11, 2024

How to measure the impact of offline media

Mar 4, 2024

Mar 4, 2024

Mar 4, 2024

How much data do you need to run an MMM?

Feb 18, 2024

Feb 18, 2024

Feb 18, 2024

How do you pick a target metric to optimize marketing towards?

Feb 5, 2024

Feb 5, 2024

Feb 5, 2024

How to set your 2024 budget with marketing mix modeling

Jan 8, 2024

Jan 8, 2024

Jan 8, 2024

The Paramark method

Sep 1, 2023

Sep 1, 2023

Sep 1, 2023

How to run marketing experiments?

Sep 1, 2023

Sep 1, 2023

Sep 1, 2023

What is Marketing Mix Modeling?

Sep 1, 2023

Sep 1, 2023

Sep 1, 2023

The end of attribution

Sep 1, 2023

Sep 1, 2023

Sep 1, 2023

Introducing Paramark!

Sep 1, 2023

Sep 1, 2023

Sep 1, 2023

Discover how Paramark analyzed $200M+ in marketing spend
Discover how Paramark analyzed $200M+ in marketing spend
Discover how Paramark analyzed $200M+ in marketing spend

Book a demo

See a 60 second intro

See a 60 second intro

Solutions

Marketing Leaders
Brand Leaders
Analytics Leaders
Finance Leaders
B2B SaaS Business
Commerce
Mobile Apps

How it works

Marketing Mix Modelling
Incrementality Testing
Forecasting & Planning

Pricing

Resources

Blog
Podcast

NEW

Contact us

About

Manifesto
Team
Career
© 2024 Paramark, Inc.
Privacy Policy