Read about why we started Paramark and how we're helping fast-growing businesses measure and forecast the impact of their marketing investments.

Discover the limitations of touch-based attribution and how to distinguish between attribution and incrementality.

Uncover the five key steps to successfully measure marketing's impact on your business and increase market penetration with the Paramark Method.

Learn how Marketing Mix Modeling can provide valuable insights into the effects of marketing on business performance and optimize your marketing investments.

Learn what marketing experiments are, why to use them, and the common pitfalls to avoid while experimenting.