The science of marketing

The science of marketing

Subscribe below to join our weekly newsletter and be the first to know when we release new posts.

Subscribe below to join our weekly newsletter and be the first to know when we release new posts.

10 biggest misconceptions about marketing mix modeling

There are a lot of popular misconceptions about marketing mix modeling (MMM) that have persisted despite its growing accessibility and real-time capabilities. Separate fact from fiction through this detailed article.

Apr 8, 2024

OOH advertising: Everything you need to know to get started

Out of home advertising can both be effective and efficient. Understand OOH's reach, impact, targeting, cost-effectiveness, and synergy with digital media. Launch and measure campaigns effectively for success.

Apr 3, 2024

Traffic is still a valuable marketing metric. Here’s why.

Traffic remains crucial in marketing despite skepticism. It signals market share, influences long-term sales, and correlates with revenue. Analyze qualified traffic to understand its impact on conversions and market share.

Mar 19, 2024

How do you measure brand marketing?

Quantifying brand marketing is perceived as challenging. Nevertheless, brand health tracking, marketing mix modeling, and incrementality testing offer solutions.

Mar 13, 2024

4 slides that every marketing QBR deck needs

Crafting impactful presentations for your next quarterly business review or board deck is crucial for marketing leaders, amid budget cuts. Focus on key metrics with four slides.

Mar 11, 2024

How to measure the impact of offline media

Offline media measurement faces challenges like real-time tracking limits, unreliable methods, and impression estimation. Paramark uses MMM and incrementality testing to address these.

Mar 4, 2024

How much data do you need to run an MMM?

Discover the truth about MMM data needs. We debunk myths, simplify evaluation, and ensure accurate results for businesses of all sizes.

Feb 18, 2024

Output metric
Output metric

How do you pick a target metric to optimize marketing towards?

While sales is the ultimate goal, it may not be the ideal KPI to optimize your marketing measurement towards. Learn why and what to do instead in this post.

Feb 5, 2024

Planning & forecasting
Planning & forecasting

How to set your 2024 budget with marketing mix modeling

Learn how you can use Marketing Mix Modeling to improve your annual planning and forecasting workflows, powered by statistics. Your CFO will love you for this!

Jan 8, 2024

Paramark Method
Paramark Method

The Paramark method

Uncover the five key steps to successfully measure marketing's impact on your business and increase market penetration with the Paramark Method.

Sep 1, 2023

Experimentation
Experimentation

How to run marketing experiments?

Learn what marketing experiments are, why to use them, and the common pitfalls to avoid while experimenting.

Sep 1, 2023

Marketing Mix Modeling
Marketing Mix Modeling

What is Marketing Mix Modeling?

Learn how Marketing Mix Modeling can provide valuable insights into the effects of marketing on business performance and optimize your marketing investments.

Sep 1, 2023

End of Attribution
End of Attribution

The end of attribution

Discover the limitations of touch-based attribution and how to distinguish between attribution and incrementality.

Sep 1, 2023

Introducing Paramark!
Introducing Paramark!

Introducing Paramark!

Read about why we started Paramark and how we're helping fast-growing businesses measure and forecast the impact of their marketing investments.

Sep 1, 2023

Learn how Paramark has analyzed more than $100M+ in marketing spend

Book a demo

© 2023 Paramark, Inc.

Learn how Paramark has analyzed more than $100M+ in marketing spend

Book a demo

© 2023 Paramark, Inc.

Learn how Paramark has analyzed more than $100M+ in marketing spend

Book a demo

© 2023 Paramark, Inc.