A blog by Paramark

Introducing Paramark!
Read about why we started Paramark and how we're helping fast-growing businesses measure and forecast the impact of their marketing investments.
Sep 1, 2023

The end of attribution
Discover the limitations of touch-based attribution and how to distinguish between attribution and incrementality.
Sep 1, 2023

The Paramark method
Uncover the five key steps to successfully measure marketing's impact on your business and increase market penetration with the Paramark Method.
Sep 1, 2023

What is Marketing Mix Modeling?
Learn how Marketing Mix Modeling can provide valuable insights into the effects of marketing on business performance and optimize your marketing investments.
Sep 1, 2023

How to run marketing experiments?
Learn what marketing experiments are, why to use them, and the common pitfalls to avoid while experimenting.
Sep 1, 2023