Building the future of Marketing Measurement

Today, we’re excited to introduce Paramark to the world — and to share that we’ve raised $8 million in funding to support our mission. This includes a $6 million seed round led by Greylock, following a previously unannounced $2 million pre-seed. We also have support from some incredible angel investors, like the former CMOs at Dropbox, Salesforce and Amazon, and advisors, like the CMO of Figma and CCO of OpenAI. 

We started Paramark because we’ve felt the pain of being a marketer in today’s environment, where proving the impact of your work has become harder than ever. Budgets are tighter. The pressure to demonstrate incremental value is higher. And yet, the tools to measure marketing’s impact are still fundamentally broken: inaccurate, unaffordable, or too much of a black box.

These challenges are only growing. Marketers face mounting pressure to prove incrementality as companies prioritize profitability. Without clear proof, budgets are often the first to go. Meanwhile, the rapid pace of new media channels and shifting consumer behavior makes impact harder to measure. On top of that, traditional attribution is breaking down as privacy changes limit tracking, undervaluing channels like brand marketing, paid social, influencer campaigns, and out-of-home ads that drive real impact.

We believe marketers deserve better. So we’re building Paramark — a platform that gives marketing teams the ability to measure the true incremental impact of their investments and make spending decisions with confidence. Since we launched our alpha in 2024, both consumer and B2B brands like Square, ClickUp, Speak, and Chime already rely on us for better marketing measurement within their marketing and finance organizations. 

Our approach is grounded in proven statistics, not black-box attribution. We combine three things to give marketers a clear, quantifiable understanding of what’s working — and what’s not. 

1. Marketing Mix Modeling helps companies understand the relationship between marketing spend and business outcomes, enabling them to optimize their budgets. 

2. Incrementality Testing allows marketers to run controlled experiments to isolate the impact of specific channels or campaigns, especially in environments where attribution data is incomplete. 

3. Forecast and Planning integrates these insights to power more accurate budgeting, so marketing teams can invest in growth with confidence.

But measurement is just the beginning. Our long-term vision is to build an “AI-native Marketing Operating System” — a platform that doesn’t just measure impact, but helps marketing teams plan, execute, and optimize their investments in real time. We believe that once marketers have a clear, quantifiable understanding of their impact, they can unlock entirely new levels of efficiency and effectiveness.

We’re already working with a growing group of forward-thinking companies, and we’re just getting started. If you’re a marketer who’s tired of second-guessing your data (or if you believe marketing deserves better measurement) we’d love to hear from you. Reach out at hello@paramark.com.