In this episode, we dig into how LinkedIn creators shape perception, trust, and buying behavior in B2B — and why one-off influencer posts rarely work. We talk about LinkedIn as the modern “water cooler,” how creator credibility can shorten sales cycles, and why repetition across formats matters more than reach. Along the way, we unpack what brands get wrong about creator marketing, how the algorithm actually affects outcomes, and why the best campaigns change how a category is talked about, not just how a product is promoted. About the guest: Aneesh Lal is the founder and CEO of the Wishly Group, an agency representing some of the most trusted B2B creators on LinkedIn. With a background in media sales at companies like Coca-Cola and Pinterest, Aneesh brings an operator’s perspective on what works in practice. As the “Jerry Maguire of LinkedIn,” he’s built Wishly by focusing on trust, credibility, and long-term partnerships over hype.

In this episode, Carolyn Pollock walks through turning discount-first habits into customer-first storytelling, proving impact with real experiments, and building data foundations sturdy enough to handle the next wave of AI and channels. If you are sitting on an established name that needs a hard refresh and a tighter read on ROI, read on.

On this episode of Brandformance, Pranav digs into the real work behind UserEvidence’s first Highline conference — a 100-person, invite-only B2B event in Jackson, Wyoming. Mark walks through how he evaluated third-party events, built conviction for running their own, pitched it internally, set hard attendee criteria, and designed an experience-first format that included wildlife tours, rafting, and a mountain-top content day. He shares the decisions, tradeoffs, and logistics that turned a risky idea into a major pipeline-generating moment for UserEvidence.

In this episode of Brandformance, Paramark CEO Pranav Piyush sits down with Sylvia LePoidevin, a B2B SaaS marketing leader who helped scale two startups from the ground up into multi billion dollar businesses. Sylvia shares what she has learned about building a brand that people remember well before they ever enter a buying cycle. She explains why relying on polished, helpful content is no longer enough in the age of AI, how personality and lived experience create real differentiation, and why brands that take risks with creativity will win trust faster. What you’ll take away: -The “unfiltered” version of building the first marketing muscle at a startup. -How to align your messaging and GTM so your brand becomes the asset, not just the logo. -Why remembering your buyer when they’re not buying matters as much as when they are. -How to inject grit, honest storytelling and purpose into a category crowded with safe choices.