In this episode, we dig into how the brain actually processes marketing and why most “attention” metrics fail to capture what really drives behavior. We talk about the difference between being seen and being remembered, why subconscious decision-making matters more than post-purchase rationalizations, and how brands build long-term relevance by encoding meaning into memory. Along the way, we unpack why personalization isn’t the same as connection, what marketers get wrong about measurement, and how neuroscience can help teams design creative that doesn’t just perform, but sticks. About the guest: Pranav Yadav is the founder and CEO of Neuro-Insight, a neuromarketing research company focused on measuring subconscious response to advertising and brand experiences. His work sits at the intersection of neuroscience, culture, and behavior, helping marketers understand how people form emotional associations, encode memory, and make decisions long before they can explain them.

In this live Brandformance Office Hours episode, Matt Hammel digs into what “teach first, sell second” actually looks like in practice and why education has become one of the most effective growth levers in modern go to market. He breaks down how AirOps uses clear value exchange, genuinely useful content, and systematic reuse to build trust in crowded markets, then connects that approach to how AI search is changing discovery. Along the way, we cover information gain content, why freshness now matters more than volume, when to refresh or prune old posts, and why the teams winning in AEO and GEO are pairing technical systems thinking with real marketing taste. About the guest: Matt Hammel is the co-founder and CEO of AirOps, an end to end platform helping teams win in AI search. He is also a well-known LinkedIn creator with a clear voice on what is changing in SEO, AEO, and content operations. At AirOps, Matt has helped shape a teach-first growth model built around expert led webinars, AirOps University, and first party research, all designed to help marketers stay ahead as organic discovery continues to change.

In this episode, we dig into how LinkedIn creators shape perception, trust, and buying behavior in B2B — and why one-off influencer posts rarely work. We talk about LinkedIn as the modern “water cooler,” how creator credibility can shorten sales cycles, and why repetition across formats matters more than reach. Along the way, we unpack what brands get wrong about creator marketing, how the algorithm actually affects outcomes, and why the best campaigns change how a category is talked about, not just how a product is promoted. About the guest: Aneesh Lal is the founder and CEO of the Wishly Group, an agency representing some of the most trusted B2B creators on LinkedIn. With a background in media sales at companies like Coca-Cola and Pinterest, Aneesh brings an operator’s perspective on what works in practice. As the “Jerry Maguire of LinkedIn,” he’s built Wishly by focusing on trust, credibility, and long-term partnerships over hype.

In this episode, Carolyn Pollock walks through turning discount-first habits into customer-first storytelling, proving impact with real experiments, and building data foundations sturdy enough to handle the next wave of AI and channels. If you are sitting on an established name that needs a hard refresh and a tighter read on ROI, read on.