The Marketing Scientists Podcast

Interviews with practitioners, academics, and technologists who are working at the intersection of marketing and science. We cover topics like measurement, experimentation, behavioral science, brand performance, and more. Fewer opinions, more facts.

Watch now

The Marketing Scientists Podcast

Interviews with practitioners, academics, and technologists who are working at the intersection of marketing and science. We cover topics like measurement, experimentation, behavioral science, brand performance, and more. Fewer opinions, more facts.

Watch now

The Marketing Scientists Podcast

Interviews with practitioners, academics, and technologists who are working at the intersection of marketing and science. We cover topics like measurement, experimentation, behavioral science, brand performance, and more. Fewer opinions, more facts.

Watch now

Recently added

Brand vs. Performance: The Truth B2B Marketers Ignore

Blurb: In this episode, Peep Laja uncovers why most B2B marketers chase performance metrics while neglecting crucial brand fundamentals. He explains why mental availability outweighs MQLs, how category size impacts your business, and why B2B lags behind B2C. Dive into the brand-performance relationship, designing category entry points, and why tracking brand lift is a smart investment.

Watch now

INSIGHTS FROM EXPERIENCE ACROSS LEADING BRANDS

How Netflix, Nike, and Startups Win with Customer...

Daniel McCarthy breaks down how top brands like Netflix and Nike use Customer Lifetime Val...

Watch now

The Real Reason Startups Don’t Scale

Elaine Zelby reveals the true drivers of startup growth, beyond just product. Learn how cu...

Watch now

How Cash App Scaled to 9 Figures

Discover the secrets behind Cash App's explosive growth! Dyan Khor, who built their full-f...

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How This Team Launches 1,000 Ads a Week

Nik Sharma and Ari Murray of Sharma Brands reveal how they run a creative and data-driven...

Watch now

CREATIVE Is Media's Biggest Blind Spot

Zenith MD Ian Martins delivers a candid look at the modern agency world. Learn why the cre...

Watch now

The Growth Myth Every Startup Needs to Unlearn

Amrita Mathur, a former marketing leader at Superside, ClickUp, and Zapier, shares hard tr...

Watch now

How This Startup Is Hacking B2B Ads on TikTok, Ins...

Keith Putnam-Delaney, CEO of Primer, reveals how they're reinventing B2B audience targetin...

Watch now

Why 97% of B2B Leads Fail—And What to Do Instead

Kerry Cunningham, Head of Research at 6sense and former Forrester analyst, unpacks the bro...

Watch now

How to Stop Wasting Ad Spend and Prove Marketing R...

Pranav Piyush, CEO of Paramark, exposes the flaws of traditional marketing attribution. Le...

Watch now

Marketers Are Wasting Money—Here’s the Fix!

Matt Bahr, CEO of Fairing, reveals the transformative power of post-purchase surveys. Lear...

Watch now

How AI-Driven Experiments are Changing Growth Mark...

Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explore...

Watch now

The SECRET to SaaS Growth No One Talks About

Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attributio...

Watch now

Brand vs. Performance is a LIE! Here's the TRUTH!

David Herrmann discusses the importance of community building in e-commerce and the evolvi...

Watch now

Marketing experiments: How to get it right and wha...

Rishabh is the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly i...

Watch now

Leadership evolution: The CMO to CRO shift with Sa...

Sahil Mansur is the CEO of Bravado, the better way to hire sales talent. Sahil led sales t...

Watch now

Navigating CMO challenges and AI in marketing with...

Drew is the CEO of CMO Huddles, a community and learning & development platform for B2B CM...

Watch now

Striking a balance between brand and performance m...

Mayur Gupta is the CMO of Kraken and former growth and marketing leader at iconic companie...

Watch now

Optimizing your marketing mix with Rand Fishkin (S...

Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of...

Watch now

Making an impact with your brand with Sujani Dwara...

Sujani leads paid media acquisition at Thumbtack and is a full-stack performance brand lea...

Watch now

Longevity in marketing leadership positions with M...

Matt was the founding marketing leader and eventually the VP of Marketing at Qualia...

Watch now

Creativity in modern marketing with Ben Dutter (Po...

Ben is the Chief Strategy Officer at Power Digital, a full-service digital agency providin...

Watch now

Successful events and videos with Kishore Kothanda...

Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marke...

Watch now

How to add serendipity with diversity in your bran...

Omer was the CMO of Netflix back before the streaming wars and has worked on brands like D...

Watch now

Navigating the shifting MarTech landscape with Aus...

Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at...

Watch now

Unconventional brand marketing ideas with Maya Spi...

Maya is a marketing leader known for her expertise in building beloved developer brands…

Watch now

First party vs. third party signals with Tido Carr...

Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from rol...

Watch now

How to make testing fun with Mustafa Ibrahim (Hell...

Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background...

Watch now

The growing awareness of gaps in attribution with...

Barbara is a growth strategist (ex Dentsu and WeTransfer) known for her expertise in data-...

Watch now

Why you should invest in social proof with Mark Hu...

Mark Huber, VP of Marketing at UserEvidence, a platform that supports brands to collect st...

Watch now

Behavioral science & experimentation with Shirin O...

Shirin is the founder and CEO of Next Step, an acclaimed Behavioral Design Agency. A mixed...

Watch now

The best definition of marketing with Seth Matlins...

Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of th...

Watch now

Discover how Paramark analyzed $1.5B+ in marketing spend

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The Marketing Scientists Podcast

Interviews with practitioners, academics, and technologists who are working at the intersection of marketing and science. We cover topics like measurement, experimentation, behavioral science, brand performance, and more. Fewer opinions, more facts.

The Marketing Scientists Podcast

Interviews with practitioners, academics, and technologists who are working at the intersection of marketing and science. We cover topics like measurement, experimentation, behavioral science, brand performance, and more. Fewer opinions, more facts.

The Marketing Scientists Podcast

Interviews with practitioners, academics, and technologists who are working at the intersection of marketing and science. We cover topics like measurement, experimentation, behavioral science, brand performance, and more. Fewer opinions, more facts.

Recently added

Brand vs. Performance: The Truth B2B Marketers Ignore

INSIGHTS FROM EXPERIENCE ACROSS LEADING BRANDS

INSIGHTS FROM EXPERIENCE ACROSS LEADING BRANDS

How Netflix, Nike, and Startups Win with Customer...

Daniel McCarthy breaks down how top brands like Netflix and Nike use Customer Lifetime Val...

The Real Reason Startups Don’t Scale

Elaine Zelby reveals the true drivers of startup growth, beyond just product. Learn how cu...

How Cash App Scaled to 9 Figures

Discover the secrets behind Cash App's explosive growth! Dyan Khor, who built their full-f...

How This Team Launches 1,000 Ads a Week

Nik Sharma and Ari Murray of Sharma Brands reveal how they run a creative and data-driven...

CREATIVE Is Media's Biggest Blind Spot

Zenith MD Ian Martins delivers a candid look at the modern agency world. Learn why the cre...

The Growth Myth Every Startup Needs to Unlearn

Amrita Mathur, a former marketing leader at Superside, ClickUp, and Zapier, shares hard tr...

How This Startup Is Hacking B2B Ads on TikTok, Ins...

Keith Putnam-Delaney, CEO of Primer, reveals how they're reinventing B2B audience targetin...

Why 97% of B2B Leads Fail—And What to Do Instead

Kerry Cunningham, Head of Research at 6sense and former Forrester analyst, unpacks the bro...

How to Stop Wasting Ad Spend and Prove Marketing R...

Pranav Piyush, CEO of Paramark, exposes the flaws of traditional marketing attribution. Le...

Marketers Are Wasting Money—Here’s the Fix!

Matt Bahr, CEO of Fairing, reveals the transformative power of post-purchase surveys. Lear...

How AI-Driven Experiments are Changing Growth Mark...

Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explore...

The SECRET to SaaS Growth No One Talks About

Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attributio...

Brand vs. Performance is a LIE! Here's the TRUTH!

David Herrmann discusses the importance of community building in e-commerce and the evolvi...

Marketing experiments: How to get it right and wha...

Rishabh is the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly i...

Leadership evolution: The CMO to CRO shift with Sa...

Sahil Mansur is the CEO of Bravado, the better way to hire sales talent. Sahil led sales t...

Navigating CMO challenges and AI in marketing with...

Drew is the CEO of CMO Huddles, a community and learning & development platform for B2B CM...

Striking a balance between brand and performance m...

Mayur Gupta is the CMO of Kraken and former growth and marketing leader at iconic companie...

Optimizing your marketing mix with Rand Fishkin (S...

Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of...

Making an impact with your brand with Sujani Dwara...

Sujani leads paid media acquisition at Thumbtack and is a full-stack performance brand lea...

Longevity in marketing leadership positions with M...

Matt was the founding marketing leader and eventually the VP of Marketing at Qualia...

Creativity in modern marketing with Ben Dutter (Po...

Ben is the Chief Strategy Officer at Power Digital, a full-service digital agency providin...

Successful events and videos with Kishore Kothanda...

Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marke...

How to add serendipity with diversity in your bran...

Omer was the CMO of Netflix back before the streaming wars and has worked on brands like D...

Navigating the shifting MarTech landscape with Aus...

Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at...

Unconventional brand marketing ideas with Maya Spi...

Maya is a marketing leader known for her expertise in building beloved developer brands…

First party vs. third party signals with Tido Carr...

Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from rol...

How to make testing fun with Mustafa Ibrahim (Hell...

Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background...

The growing awareness of gaps in attribution with...

Barbara is a growth strategist (ex Dentsu and WeTransfer) known for her expertise in data-...

Why you should invest in social proof with Mark Hu...

Mark Huber, VP of Marketing at UserEvidence, a platform that supports brands to collect st...

Behavioral science & experimentation with Shirin O...

Shirin is the founder and CEO of Next Step, an acclaimed Behavioral Design Agency. A mixed...

The best definition of marketing with Seth Matlins...

Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of th...

Discover how Paramark analyzed $1.5B+ in marketing spend

Discover how Paramark analyzed $1.5B+ in marketing spend

Discover how Paramark analyzed $1.5B+ in marketing spend

Podcast

© 2025 Paramark, Inc.

Podcast

© 2025 Paramark, Inc.

Podcast