Identify the right metric
Choose the right metric for your goals—downloads, installs, signups, subscriptions, or in-app purchases—with Paramark's help. We align your measurements perfectly with your app's business processes, providing precise insights and better decision-making tools.
Understand performance across Android and iOS
Understanding Android and iOS performance differences is crucial due to varying user behavior and platform features. Paramark adjusts analytics to show these distinctions clearly, helping optimize marketing strategies for better performance on both platforms.
Optimize your channel mix
Managing multiple marketing channels like Apple Search Ads, Google Universal App Campaigns, Twitter, TikTok, Instagram, and YouTube can be challenging. Paramark simplifies tracking across all media types, ensuring every effort is accurately recognized.
Build a testing culture
Creating a successful testing culture is crucial but challenging. Paramark simplifies this with essential tools for effective testing. Our platform makes it easy to set up, manage, and analyze tests, continually improving your marketing strategies .
