Invest in marketing with confidence
Last click
is dead
Invest in marketing with confidence
Human growth advisors and AI agents helping you plan, test, and measure your entire marketing mix — Incrementality Testing, Marketing Mix Modeling, and Scenario Planning — in one place.
Human growth advisors and AI agents helping you plan, test, and measure your entire marketing mix — Incrementality Testing, Marketing Mix Modeling, and Scenario Planning — in one place.
By providing your contact info, you agree to receive communications from Paramark.
You can opt-out at any time. For details, refer to our Privacy Policy
By providing your contact info, you agree to receive communications from Paramark. You can opt-out at any time. For details, refer to our Privacy Policy
By providing your contact info, you agree to receive communications from Paramark.
You can opt-out at any time. For details, refer to our Privacy Policy
$3B
in marketing investments
analyzed across every channel
in marketing investments
analyzed across every channel
B2C
B2C
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
B2B
B2B
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
Why Paramark
Uncover incrementality across the funnel — from the chaotic bottom to the murky top
You need to know what actually caused a sale — not just what a customer clicked last. Paramark's incrementality platform (Incrementality Testing, Marketing Mix Modeling) and growth advisors show you both correlation and correlation.
Learn more →AI takes the first step. Humans walk you through the rest.
This isn't JUST a dashboard. You'll have an actual human growth advisor who's in Slack with you every day, helping you test, interpret results, and build a roadmap that works.
Learn more →Impartial measurement and one source of truth
Meta takes credit for the sale. Google does too. Your internal team is patting themselves on the back, but where's the revenue?
Paramark will tell you the truth. Even when the test shows no lift. The data is the data. Always.
Learn more →
What Paramark does
Don’t be chained down by last-touch attribution.
This is the next generation of marketing measurement.
Don’t be chained down by last-touch attribution. This is the next generation of marketing measurement.
Your first 90 days with Paramark
Define your growth goals
Maybe you need to reduce CAC by 40%.
Maybe you've saturated Google and Meta.
Maybe you want to expand to TV.
Maybe you need to grow an additional 70% next year.
Build the foundations for a strong model
Every platform, every investment, every impression, every sale, every spreadsheet. Our platform will use analyze everything to measure effectiveness and efficiency across channels.
You’ll get solid, clean models within weeks.
Design an experimentation roadmap
Now on to the good stuff: Our AI agents and growth advisor will sit with you, make recommendations, and start designing experiments. We’ll use Incrementality Testing to ensure clear go/no-go results.
You’ll never run an inconclusive test again.
Tasty, tasty results
Ah yes, here we go. Your growth advisor will take you through the results of your experiments in the Paramark dashboard.
They’ll help you devise a plan: kill these bad bets, invest in these new channels, and decide where to double-down.
Continuous planning
You build several scenario plans to weigh different investment decisions — more TV, less Google, a new channel entirely. You pick the best one and put your budget behind it, knowing what each move is likely to return.
No more guessing where the next dollar goes.
Find your next win
You work with our AI agents and growth advisor to use what you’ve learned to design the next stage of experiments. New tests, new decisions, new inspiration for your next big swing.
Don’t take our word for it
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
Why we're here
The Paramark Insider
What’s a few growth hacks between friends?
What’s a few growth hacks between friends?
We’ve gathered the best marketing leaders in the business to share their best ideas.
We’ve gathered the best marketing leaders in the business to share their best ideas.
Sign up to get our bi-annual magazine, join our CMO dinners, roundtables and online events, and get a newsletter directly from our CEO.
Sign up to get our bi-annual magazine, join our CMO dinners, roundtables and online events, and get a newsletter directly from our CEO.
By providing your contact info, you agree to receive communications from Paramark.
You can opt-out at any time. For details, refer to our Privacy Policy
By providing your contact info, you agree to receive communications from Paramark. You can opt-out at any time. For details, refer to our Privacy Policy
Find your edge
Book a demo now and you'll get a live, expert-run walk through of how Paramark can help you with incrementality measurement and experimentation.
FAQ
What does Paramark actually do?
What does Paramark actually do?
How is Paramark different from multi-touch attribution (MTA) tools?
How is Paramark different from multi-touch attribution (MTA) tools?
Who is Paramark built for?
Who is Paramark built for?
What is incrementality testing and how does Paramark do it?
What is incrementality testing and how does Paramark do it?
What is Marketing Mix Modeling?
What is Marketing Mix Modeling?
Use Cases
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Use Cases
Products
Use Cases
Products
Use Cases
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