Paramark

Manifesto

Team

Blog

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Paramark

Manifesto

Team

Blog

Join Waitlist

Paramark

Marketing measurement and forecasting for fast-growing businesses

Get unprecedented visibility over your marketing ROI using statistics and machine learning. More accurate, more complete, and simpler than touch-based attribution.

Measure incrementality

Identify the true incremental contribution and ROI of media investments with Marketing Mix Modeling. Get insights you can trust with our transparent and open approach. No black boxes.

Get recommendations

Optimize marketing spend

Experiment with confidence

Forecast scenarios

Budgeting scenario and forecasting

Measure incrementality

Identify the true incremental contribution and ROI of media investments with Marketing Mix Modeling. Get insights you can trust with our transparent and open approach. No black boxes.

Get recommendations

Optimize marketing spend

Experiment with confidence

Forecast scenarios

Budgeting scenario and forecasting

Measure incrementality

Identify the true incremental contribution and ROI of media investments with Marketing Mix Modeling. Get insights you can trust with our transparent and open approach. No black boxes.

Get recommendations

Optimize marketing spend

Experiment with confidence

Forecast scenarios

Budgeting scenario and forecasting

From our blog

Introducing Paramark!
Introducing Paramark!

Introducing Paramark!

Sep 1, 2023

End of Attribution
End of Attribution

The end of attribution

Sep 1, 2023

Marketing Mix Modeling
Marketing Mix Modeling

What is Marketing Mix Modeling?

Sep 1, 2023

Manifesto

Welcome to Paramark! We're a team of marketers and engineers building software for our fellow marketers. We help you measure the impact of all your investments, so you can make spending decisions confidently.

As marketers, we've suffered from distrust in marketing data and the constant second-guessing for far too long. Marketing measurement has either been inaccurate, unaffordable, or too much of a black box.

And, this pain is compounding for three reasons:

  • Proof of incrementality. Now that cash flow, profits, and margins matter so much more, the burden of proof is much higher for marketers. Demonstrating marketing’s incremental value is essential.


  • Rapidly evolving media channels. The pace at which new consumer habits and media channels emerge is accelerating. This requires a faster and rigorous cadence of marketing experimentation, which is hard to achieve.


  • Untrustworthy attribution data. Marketers are realizing the pitfalls of touch-based attribution. Channels should not be deemed ineffective simply because they don’t generate a digital touch. New privacy changes are making touch-based attribution even less accurate.

Marketers need a new way. A better way. That's what we're building!

The Paramark method is grounded in proven statistics. It empowers marketers to invest in sustainable growth. If you recognize the potential of this new approach, join us and our alpha customers in pioneering the next evolution of marketing measurement.

Pranav Piyush
Co-founder, CEO

Pete Belknap
Co-founder, CTO

Manifesto

Welcome to Paramark! We're a team of marketers and engineers building software for our fellow marketers. We help you measure the impact of all your investments, so you can make spending decisions confidently.

As marketers, we've suffered from distrust in marketing data and the constant second-guessing for far too long. Marketing measurement has either been inaccurate, unaffordable, or too much of a black box.

And, this pain is compounding for three reasons:

  • Proof of incrementality. Now that cash flow, profits, and margins matter so much more, the burden of proof is much higher for marketers. Demonstrating marketing’s incremental value is essential.


  • Rapidly evolving media channels. The pace at which new consumer habits and media channels emerge is accelerating. This requires a faster and rigorous cadence of marketing experimentation, which is hard to achieve.


  • Untrustworthy attribution data. Marketers are realizing the pitfalls of touch-based attribution. Channels should not be deemed ineffective simply because they don’t generate a digital touch. New privacy changes are making touch-based attribution even less accurate.

Marketers need a new way. A better way. That's what we're building!

The Paramark method is grounded in proven statistics. It empowers marketers to invest in sustainable growth. If you recognize the potential of this new approach, join us and our alpha customers in pioneering the next evolution of marketing measurement.

Pranav Piyush
Co-founder, CEO

Pete Belknap
Co-founder, CTO

Manifesto

Welcome to Paramark! We're a team of marketers and engineers building software for our fellow marketers. We help you measure the impact of all your investments, so you can make spending decisions confidently.

As marketers, we've suffered from distrust in marketing data and the constant second-guessing for far too long. Marketing measurement has either been inaccurate, unaffordable, or too much of a black box.

And, this pain is compounding for three reasons:

  • Proof of incrementality. Now that cash flow, profits, and margins matter so much more, the burden of proof is much higher for marketers. Demonstrating marketing’s incremental value is essential.


  • Rapidly evolving media channels. The pace at which new consumer habits and media channels emerge is accelerating. This requires a faster and rigorous cadence of marketing experimentation, which is hard to achieve.


  • Untrustworthy attribution data. Marketers are realizing the pitfalls of touch-based attribution. Channels should not be deemed ineffective simply because they don’t generate a digital touch. New privacy changes are making touch-based attribution even less accurate.

Marketers need a new way. A better way. That's what we're building!

The Paramark method is grounded in proven statistics. It empowers marketers to invest in sustainable growth. If you recognize the potential of this new approach, join us and our alpha customers in pioneering the next evolution of marketing measurement.

Pranav Piyush
Co-founder, CEO

Pete Belknap
Co-founder, CTO

Team

Pranav Piyush

Co-founder, CEO

Pranav is a former VP of Marketing. After experiencing the challenges of measurement first-hand, Paramark is a way for him to scratch this itch for himself and other marketers!

Pete Belknap

Co-founder, CTO

Pete's spent two decades building consumer and enterprise products at companies like Dropbox, Pilot, BILL, and Oracle. Now, he's excited to help marketers grow their impact.

Hourann Bosci

Founding Engineer

Hourann has a unique blend of experience across adtech and machine learning. Bringing data science to marketing measurement was just the kind of challenge he needed next.

Backed by

Recall

Capital

And current and former CXOs from Salesforce, Dropbox, Pagerduty, Asana, and Miro

And current and former CXOs from Salesforce, Dropbox, Pagerduty, Asana, and Miro

Get access to Paramark

hello@paramark.com

© 2023 FasTrak, Inc. dba Paramark

Blog

Get access to Paramark

hello@paramark.com

© 2023 FasTrak, Inc. dba Paramark

Blog