Marketing measurement and forecasting for fast-growing businesses
Get unprecedented visibility over your marketing ROI using statistics and machine learning. More accurate, more complete, and simpler than touch-based attribution.
Measure incrementality
Identify the true incremental contribution and ROI of media investments with Marketing Mix Modeling. Get insights you can trust with our transparent and open approach. No black boxes.
Get recommendations
Optimize marketing spend
Experiment with confidence
Forecast scenarios
Measure incrementality
Identify the true incremental contribution and ROI of media investments with Marketing Mix Modeling. Get insights you can trust with our transparent and open approach. No black boxes.
Get recommendations
Optimize marketing spend
Experiment with confidence
Forecast scenarios
Measure incrementality
Identify the true incremental contribution and ROI of media investments with Marketing Mix Modeling. Get insights you can trust with our transparent and open approach. No black boxes.
Get recommendations
Optimize marketing spend
Experiment with confidence
Forecast scenarios
From our blog
Manifesto
Welcome to Paramark! We're a team of marketers and engineers building software for our fellow marketers. We help you measure the impact of all your investments, so you can make spending decisions confidently.
As marketers, we've suffered from distrust in marketing data and the constant second-guessing for far too long. Marketing measurement has either been inaccurate, unaffordable, or too much of a black box.
And, this pain is compounding for three reasons:
Proof of incrementality. Now that cash flow, profits, and margins matter so much more, the burden of proof is much higher for marketers. Demonstrating marketing’s incremental value is essential.
Rapidly evolving media channels. The pace at which new consumer habits and media channels emerge is accelerating. This requires a faster and rigorous cadence of marketing experimentation, which is hard to achieve.
Untrustworthy attribution data. Marketers are realizing the pitfalls of touch-based attribution. Channels should not be deemed ineffective simply because they don’t generate a digital touch. New privacy changes are making touch-based attribution even less accurate.
Marketers need a new way. A better way. That's what we're building!
The Paramark method is grounded in proven statistics. It empowers marketers to invest in sustainable growth. If you recognize the potential of this new approach, join us and our alpha customers in pioneering the next evolution of marketing measurement.
Pranav Piyush
Co-founder, CEO
Pete Belknap
Co-founder, CTO
Manifesto
Welcome to Paramark! We're a team of marketers and engineers building software for our fellow marketers. We help you measure the impact of all your investments, so you can make spending decisions confidently.
As marketers, we've suffered from distrust in marketing data and the constant second-guessing for far too long. Marketing measurement has either been inaccurate, unaffordable, or too much of a black box.
And, this pain is compounding for three reasons:
Proof of incrementality. Now that cash flow, profits, and margins matter so much more, the burden of proof is much higher for marketers. Demonstrating marketing’s incremental value is essential.
Rapidly evolving media channels. The pace at which new consumer habits and media channels emerge is accelerating. This requires a faster and rigorous cadence of marketing experimentation, which is hard to achieve.
Untrustworthy attribution data. Marketers are realizing the pitfalls of touch-based attribution. Channels should not be deemed ineffective simply because they don’t generate a digital touch. New privacy changes are making touch-based attribution even less accurate.
Marketers need a new way. A better way. That's what we're building!
The Paramark method is grounded in proven statistics. It empowers marketers to invest in sustainable growth. If you recognize the potential of this new approach, join us and our alpha customers in pioneering the next evolution of marketing measurement.
Pranav Piyush
Co-founder, CEO
Pete Belknap
Co-founder, CTO
Manifesto
Welcome to Paramark! We're a team of marketers and engineers building software for our fellow marketers. We help you measure the impact of all your investments, so you can make spending decisions confidently.
As marketers, we've suffered from distrust in marketing data and the constant second-guessing for far too long. Marketing measurement has either been inaccurate, unaffordable, or too much of a black box.
And, this pain is compounding for three reasons:
Proof of incrementality. Now that cash flow, profits, and margins matter so much more, the burden of proof is much higher for marketers. Demonstrating marketing’s incremental value is essential.
Rapidly evolving media channels. The pace at which new consumer habits and media channels emerge is accelerating. This requires a faster and rigorous cadence of marketing experimentation, which is hard to achieve.
Untrustworthy attribution data. Marketers are realizing the pitfalls of touch-based attribution. Channels should not be deemed ineffective simply because they don’t generate a digital touch. New privacy changes are making touch-based attribution even less accurate.
Marketers need a new way. A better way. That's what we're building!
The Paramark method is grounded in proven statistics. It empowers marketers to invest in sustainable growth. If you recognize the potential of this new approach, join us and our alpha customers in pioneering the next evolution of marketing measurement.
Pranav Piyush
Co-founder, CEO
Pete Belknap
Co-founder, CTO
Backed by
Recall
Capital
Recall
Capital
And current and former CXOs from Salesforce, Dropbox, Pagerduty, Asana, and Miro
And current and former CXOs from Salesforce, Dropbox, Pagerduty, Asana, and Miro