For CMOs

Complete performance measurement across all marketing channels and strategies

Marketing leaders use Paramark to get more confident on how to invest their budget for maximum returns. Across all types of marketing — brand and performance, online and offline, paid and owned.

Answer key marketing performance questions confidently

Paramark empowers you to evaluate and communicate the effectiveness of your entire marketing mix, providing insights into the cost of acquiring new business and the return on investment for each marketing channel and campaign.

Outperform your plan with budget allocation recommendations

Paramark delivers monthly recommendations to optimize your business outcomes within your current budget. This involves reallocating funds from underperforming to high-performing channels and campaigns.

Execute scientific marketing experiments effectively

Paramark enables your channel managers to unlock growth through statistically sound experiments across any paid or owned media channel. This includes experiment design, execution, and analysis, enabling data-driven decision-making for sustained success.

Paramark enables your channel managers to unlock growth through statistically sound experiments across any paid or owned media channel. This includes experiment design, execution, and analysis, enabling data-driven decision-making for sustained success.

Grow your brand with clear quantitative accountability

Brand investments are critical for growth. Paramark helps you measure the short-term impact of your brand investments on your business outcomes. This level of transparency allows you to advocate for expanding your brand budget.

Gain the trust and backing of your peers, leadership, and board

Now is the moment for marketing to stand out. Armed with quantitative, actionable insights and statistically supported recommendations, Paramark helps you demonstrate mastery and gain trust from your peers.

Now is the moment for marketing to stand out. Armed with quantitative, actionable insights and statistically supported recommendations, Paramark helps you demonstrate mastery and gain trust from your peers.

Learn how Paramark has analyzed more than $100M+ in marketing spend

Book a demo

© 2023 Paramark, Inc.

Learn how Paramark has analyzed more than $100M+ in marketing spend

Book a demo

© 2023 Paramark, Inc.