Paramark’s continuous Marketing Mix Modeling
Paramark’s continuous Marketing Mix Modeling
Traditional Marketing Mix Models (MMM) are expensive, infrequent, and static. You used to get a single report of how your marketing affects your KPIs every six months, and good luck figuring out what to do with it.
Traditional Marketing Mix Models (MMM) are expensive, infrequent, and static. You used to get a single report of how your marketing affects your KPIs every six months, and good luck figuring out what to do with it.
Paramark chooses the most relevant models for your business, gives you an accessible dashboard, updates the report in real-time, and uses those insights to inform your incrementality experiment loop. You get better budget allocation, cross-channel visibility, and real forecasting confidence.
Paramark chooses the most relevant models for your business, gives you an accessible dashboard, updates the report in real-time, and uses those insights to inform your incrementality experiment loop. You get better budget allocation, cross-channel visibility, and real forecasting confidence.
Transparent & clear reporting
We don’t do black box. Your MMM evaluates impressions,
reach, and costs across all marketing channels and campaigns:
paid, owned, earned, brand, performance, online and offline.
We don’t do black box. Your monthly MMM report evaluates impressions, reach, and costs across all marketing channels and campaigns: paid, owned, earned, brand, performance, online and offline.
What to expect
You’ll see the effects of macroeconomic trends and seasonality, the impact of impressions on customers' recall over days and weeks following initial exposure, and the fluctuations in marginal returns as spending increases in specific channels.
And if you have questions, Paramark’s growth advisors will explain in plain English.
60 models. One bespoke solution.
There is no one way to do MMM, because
every business has different needs. That’s why just telling
an AI to run a single model is useless.
Don’t be chained down by last-touch attribution. This is the next generation of marketing measurement.
How it works
Paramark runs over 60 bayesian models to find the best fit for your company. Where the models agree, you get higher confidence in your hypotheses. Where they diverge, that’s our best clue that an area needs testing.
Build an incrementality feedback loop
Every month Incrementality Testing results are fed back into your Marketing Mix Model to make it smarter. And every week you get a new refresh.
The purpose of MMM isn’t getting a report: its purpose is to inform your Incrementality Testing roadmap.
Test results help validate and refine the model’s assumptions. That’s how you continually improve your results, that’s how you build a continuous growth engine.
Don’t take our word for it.
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
FAQ
Is this a black box model?
Is this a black box model?
Why do you run multiple models?
Why do you run multiple models?
How often is the model refreshed?
How often is the model refreshed?
How does testing incrementality improve the model?
How does testing incrementality improve the model?
How is this different from traditional annual MMM engagements?
How is this different from traditional annual MMM engagements?
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