Unify data across different platforms
Selling on platforms like Shopify, Amazon, and in-store poses complex attribution challenges. Paramark simplifies omnichannel data by offering a unified view of your sales and marketing efforts, ensuring accurate sales attribution across all channels for a clear performance picture.
Differentiate new and repeat customers
To analyze how marketing impacts new customer acquisition versus repeat orders, distinct models are required. Paramark provides customized solutions for commerce businesses to measure and optimize marketing strategies for both new and repeat customers.
Build a culture of effective testing
Creating a successful testing culture is important but can be challenging. Paramark makes this easier by offering all the tools needed for effective testing. Our platform simplifies the implementation, management, and analysis of tests, helping you continually improve your marketing strategies.
Optimize for seasonality
Commerce is seasonal, and preparation for peak periods is crucial. Paramark uses Marketing Mix Modeling and Incrementality Testing to optimize strategies for success during high-demand times, ensuring you maximize performance when it counts.
Attribute performance across channels
Tracking performance across platforms like Meta, Google, email, direct, TikTok, Instagram, and YouTube can be overwhelming. Paramark offers a comprehensive view of your marketing channels, demonstrating each one's impact on your success and enabling confident, data-driven decisions.
