For Analytics Leaders

Answer key marketing ROI and effectiveness questions with a scalable system

Paramark empowers marketing analytics and operations leaders to address crucial marketing ROI questions effortlessly, without the frustration or need for a do-it-yourself system.

Elevate the quality of your insights through correlation & causation

While touch-based journey analytics is a valuable investment, relying solely on it to answer key marketing ROI questions is error-prone. Paramark facilitates your organization's shift from coincidence to correlation and causation, guided by statistical and machine learning approaches.

Address essential ROI questions promptly and confidently

Traditional methods, involving spreadsheets, BI tools, touch-based attribution, and self-reported data, have created unnecessary complexity. Paramark simplifies the process by providing clear insights without the need for manual data reconciliation between different systems and methods.

Simplify the reliance on data engineering and event instrumentation

Paramark's strategy doesn't involve UTM codes or identity/device resolution. Instead, we use aggregated daily or weekly data from your martech stack. This simplifies the process, reducing the reliance on data engineering and delivering answers with significantly less time and effort.

Support marketing channels and budget owners across the board

Paramark empowers marketing analytics leaders to assist all marketing teams and budget owners, spanning from direct response advertising to brand advertising and everything in between. Our statistical approach is effective across all channels.

Unify marketing performance across teams

Aligning all marketing and cross-functional teams on a single view of marketing performance can be challenging. Paramark has been meticulously crafted from the ground up to help you achieve just that.

Discover how Paramark analyzed $200M+ in marketing spend
Discover how Paramark analyzed $200M+ in marketing spend
Discover how Paramark analyzed $200M+ in marketing spend

Book a demo

See a 60 second intro

See a 60 second intro

© 2024 Paramark, Inc.