Elevate the quality of your insights through correlation & causation
While touch-based journey analytics is a valuable investment, relying solely on it to answer key marketing ROI questions is error-prone. Paramark facilitates your organization's shift from coincidence to correlation and causation, guided by statistical and machine learning approaches.
Address essential ROI questions promptly and confidently
Traditional methods, involving spreadsheets, BI tools, touch-based attribution, and self-reported data, have created unnecessary complexity. Paramark simplifies the process by providing clear insights without the need for manual data reconciliation between different systems and methods.
Simplify the reliance on data engineering and event instrumentation
Paramark's strategy doesn't involve UTM codes or identity/device resolution. Instead, we use aggregated daily or weekly data from your martech stack. This simplifies the process, reducing the reliance on data engineering and delivering answers with significantly less time and effort.
Support marketing channels and budget owners across the board
Paramark empowers marketing analytics leaders to assist all marketing teams and budget owners, spanning from direct response advertising to brand advertising and everything in between. Our statistical approach is effective across all channels.
Unify marketing performance across teams
Aligning all marketing and cross-functional teams on a single view of marketing performance can be challenging. Paramark has been meticulously crafted from the ground up to help you achieve just that.
