The end of the 'long funnel': Why the first 24hrs of customer interaction might be all that matters
Paramark News Desk
Looking beyond the CRM to unlock to next generation of AI-enabled go to market strategies
Paramark News Desk
How sales is finding its humanity after poorly scaled outreach sacrificed connection for efficiency
Paramark News Desk
Retail media is shifting digital from borrowed channels to owned ecosystems
Paramark News Desk
How mobile advertisers are trading black-box performance for transparency and control
Paramark News Desk
Rewarded UA surges as apps shift budgets to performance and deeper engagement
Paramark News Desk
Why some app marketers are abandoning paid tactics entirely as tracking signals disappear
Paramark News Desk
Walmart unleashes 'Sparky' AI assistant to modernize consumer shopping carts
Paramark News Desk
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