As contentious campaigns tempt influencers, smart marketers become stewards of authenticity
Paramark News Desk
Guidelines become blurred lines in the absence of strict FTC regulations for election influencers
Paramark News Desk
Twitch appoints new ad exec from within Amazon, signaling shift in video ad strategy as competition heats up
Paramark News Desk
Tracking the 'Untrackable': billups launches new analytics suite to deliver better OOH metrics
Paramark News Desk
What the Europe's recent rate cut might mean for business growth and ad spend
Paramark News Desk
US consumers show resilience with strong Q3 spending, potentially signaling the soft landing brands have been hoping for
Paramark News Desk
Paramount and Nielsen in pricing dispute, as streaming trends complicate TV audience measurement
Paramark News Desk
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