Dec 29, 2025
Where Paramark stands among modern measurement platforms
Pete Belknap
,
Co-founder, CTO
Connect with Pete
Can your measurement partner answer the questions that matter?
We’re in an age of measurement rediscovery. By necessity, marketers are exploring new platforms who promise to replace outdated attribution with scientific approaches that paint a more accurate picture of their marketing’s ROI.
If you’re evaluating platforms like Paramark, Haus, Measured, Recast and LiftLab, this guide will help you decide what’s best for your team.
While many of us share the same premise, our models, adaptability and advisory methods vary dramatically.
Platforms like Haus, Measured and Recast are designed for a more hands-off approach, where measurement is largely managed for you and delivered as outputs. Paramark is designed for teams that want to engage directly with their data, exploring, testing and operationalizing insights themselves.
We built Paramark for the whole picture. We’re more than an incrementality tool; we act as a measurement expedition guide. Paramark is the only modern platform that combines Marketing Mix Modeling (MMM), incrementality testing and human advisors into a single system.
How? We treat MMM and incrementality testing as equal, fundamental contributors, not competing approaches. From day one, we intertwined both methods to give brands a complete, causal picture of performance, supported by human growth advisors who help teams interpret, act and scale those insights.
“We don’t see MMM and testing as alternatives. They’re better together and always have been.” – Pranav Piyush, CEO, Paramark
Read our ultimate guide to picking an incrementality platform.
Adopting a modern platform isn’t enough. Real discovery begins when science meets guidance.
Finding a modern platform is easy. Finding one that actually drives next-level performance is harder. A few things set category leaders apart: scientific sophistication and personalized support.
Today’s leading marketing teams consider three fundamental factors:
You can’t optimize what you can’t explain. Incrementality testing (causation) and MMM (correlation) must sync and feed each other for optimal results. Weighting one or the other puts you at a disadvantage.
Speed matters, but rigor matters more. Scientific validity and customization to your approach are the most important factors. Getting quick readouts of unreliable results will only slow you down.
Technology alone doesn’t drive adoption. Change management, CFO alignment and cross-team education require a human partner, not just readouts that don’t convince stakeholders.
Paramark answers these needs with a personalized, human-by-your-side model. Our technology scales rigorous measurement, but expert advisors help you apply it. Our Growth Advisors are real analysts who’ve been in your seat as growth marketers, data scientists or analytics leaders.
Where most stop at dashboards, we offer decisions.
How Paramark compares to today’s modern measurement platforms
1. Integrated method: We see MMM & incrementality testing as equal partners, instead of emphasizing one or the other.
Paramark: Treats both MMM and incrementality as fundamental pillars of measurement. Each informs and calibrates the other to create a continuous learning loop.
Other platforms: Often emphasize a single discipline, diminishing the importance of the other one; one aspect dominates the other instead of working in tandem.
2. Multi-model precision: We uniquely combine multiple models for analysis, instead of relying on a single black box model.
Paramark: Runs data through dozens of marketing mix models and synthetic control models (for testing) to identify where results converge or diverge, offering transparency into spots of uncertainty.
Other platforms: Depend on one proprietary model, giving a single “answer” that hides variance across methodologies.
3. Stable, expert partnership: Your personally assigned Growth Advisors are in touch with you daily for expert support and constant collaboration. No impersonal account management with high turnover.
Paramark: Every brand works directly with a dedicated Growth Advisor who blends their real data science and marketing expertise to advise you on testing, budget allocation and your internal company conversations about measurement; we have zero team attrition to date.
Other platforms: Rotate account managers or rely on generalist “customer success” teams who escalate questions elsewhere.
4. Manual when it matters: We help you win over your CFO and get involved in internal change management; we don’t leave you on your own to translate results for the C-suite or your board.
Paramark: Advisors co-create presentations, help educate finance and leadership and lead internal conversations when needed. Measurement is a science; interpreting the science is an art. Our manual aspects are thoughtful, not clunky.
Other platforms: Deliver dashboards and leave interpretation, storytelling and alignment up to the client.
5. Tailored to you: Our test design is flexible and customizable, not one-size-fits-all.
Paramark: Applies expert judgment to shape tests around each brand’s data maturity, channel mix, priority metrics, geography and goals.
Other platforms: Default to formulaic, e-commerce-centric test templates that can miss contextual nuances, plus they apply a U.S. approach to international markets.
6. Built for complexity: Our platform is deft enough to handle all industries, regions and scales; we don’t favor one type of brand over another.
Paramark: Works across consumer, B2B, tech, mobile, retail and subscription businesses, adapting methods to each data environment.
Other platforms: Are often tuned to one vertical, producing less relevant insights outside their sweet spot.
7. Scientifically comprehensive: Our multi-model approach covers the most ground and accounts for variations from model to model; we don’t overly rely on limited, black box models.
Paramark: Embraces the probabilistic nature of measurement, exposing variance rather than hiding it.
Other platforms: Offer “false precision,” presenting one polished metric from limited models and sometimes ignoring statistical uncertainty.
8. Strategic depth: We help you uncover strategic growth levers, not just superficial, channel-level tweaks.
Paramark: Goes beyond advice like “turn off branded search” to identify true growth drivers: power-user retention, leading indicators of brand lift and a smarter balance between performance and awareness. We help develop hypotheses for channel diversification and where you should go next.
Other platforms: Focus narrowly on reallocating budgets between channels without guiding higher-order growth strategy.
Paramark fills the gap left by other measurement platforms
You deserve a partner who treats your growth like a science and your success like a shared mission.
Modern measurement platforms raised the bar for marketing teams to prove their impact. But they also exposed a gap. At Paramark, we realized that marketers don’t just need more data; they need clarity and partnership to act on it.
It’s not only about the most precise MMM or more tests; it’s about pairing scientific depth with human partnership, so we’ll work together to turn your insights into action, then action into growth.
Paramark is equal parts rigor and relationship. We want you to reach the next level, not just the next optimization.
Ready to move beyond dashboards and discover what truly drives growth? Let’s measure what matters — together.
