Learn online
Free
90 Minutes
Learn how to measure what’s really working in your marketing with Paramark’s full-length course covering modern frameworks from attribution to incrementality testing.
By providing your contact info, you agree to receive communications from Paramark.
You can opt-out at any time. For details, refer to our Privacy Policy
What you’ll learn
Attribution vs. Incrementality: Clearly be able to explain the difference
Target Metric: Choose the right metric for any marketing goal
MMM: Grasp the fundamentals of Marketing Mix Modeling and how to apply it
Incrementality Tests: Design and interpret tests confidently
Conversion Lift: Explain and apply it to measure true impact
Experimentation: Understand why it’s the future of marketing measurement