While innovation defines marketing, AI drives it. Today, a "marketing leader" without AI is just an oxymoron. Leaders are sprinting ahead with AI, and everyone else is scrambling to keep up.

Sam Faillace, SVP of Marketing at Paramark, is one of the leaders redefining the path forward. He’s focused on how AI can sharpen strategy, streamline execution, and raise the bar for what marketing teams can achieve.

New way forward: "Marketing leaders today are expected to be transformational—and that means adopting AI to drive efficiency, impact, and new ways of thinking," says Faillace. His conviction is clear: "The old way is not going to be the new way." For Faillace, AI isn’t just about keeping up. It’s the key to doing better work, faster, and making a bigger impact.

MMM for the masses: This transformative mindset extends directly to Paramark's mission, where Faillace tackles the age-old question: "What part of my marketing is working, what's not?" Once reserved for big budgets and large teams, tools like marketing mix modeling (MMM) are now within reach for smaller companies. Paramark is helping lead that shift, using AI to make advanced analytics accessible to earlier-stage businesses.

Lean, mean, AI machine: Faillace runs a lean team, and it's no accident. "How can I bring in fractional consultants or partners and use AI technology to actually create the scale I’m looking for?" he asks. It’s a model built for speed and precision, favoring partners and "quick adopters" who move fast, embrace new tech, and work efficiently from day one.