Meta has begun accepting sign-ups for its recently announced Community Notes program that will replace its third-party fact-checking program across Facebook, Instagram, and Threads in the United States.

Echoes of X: Community Notes is a user-driven model designed to add context to posts on Meta's platforms, mirroring the approach adopted by Elon Musk's X. Meta has faced substantial political pressure, particularly from conservative circles, to address perceived biases in content moderation.

When Musk first acquired X, the platform saw an exodus of advertisers that hurt the social giant's bottom line immediately by drying up its main form of revenue. Marketers' reaction to Meta's announcement is yet to be seen, but its most recent projections look strong.

What’s noteworthy: "For a Community Note to be published on a post, users who normally disagree, based on how they've rated Notes in the past, will have to agree that a Note is helpful," the company said. "Notes will not be added to content when there is no agreement or when people agree a Note is not helpful."

Political connection: The introduction of the program follows the recent re-election of President Donald Trump, with Meta appearing to be aligning its policies with the new administration's emphasis on free speech and reduced corporate censorship. Meta CEO Mark Zuckerberg said the move was aimed at enhancing free expression and reducing over-censorship.

When the Community Note plan was first announced, Mark Zuckerberg said in a video that fact-checkers were "too politically biased" and had destroyed "more trust than they've created".