AI marketing is hooked on output, but more content doesn’t mean more growth. The real edge is using that volume to learn what works as signals fade and costs climb.

Srikar Karra is the Co-Founder of Trendify, a growth agency for mobile apps. On the front lines of user acquisition, he sees where AI actually drives results.

From output to insight: "AI’s value isn’t just in generating more content. It’s in what that volume makes possible," says Karra. "Ultimately, it’s the volume that teaches us where to lean in. That’s where AI helps us a lot." With AI tools producing creative at unprecedented scale, marketers can finally test ideas they never had the bandwidth to explore. That feedback loop—learning what actually resonates, not just what looks good on a brief—is becoming essential. As acquisition costs climb and traditional signals break down, smarter iteration is what separates guesswork from growth.

The creative flywheel: The learning loop works best when paired with human ingenuity. Karra emphasizes a hybrid approach where creativity sparks the initial ideas and AI helps refine them. That process begins before a single asset is produced, starting with tighter creative briefs and continuing through post-campaign analysis. It also breaks the bias loop.

"Because a tool allows me to do 100 times the output I could in the past, now I know the consumer wants a specific thing rather than what I assumed they wanted," Karra says. "I just didn’t have the bandwidth before to test if that’s really what they wanted." That ability to test at scale is where AI shines, spotting hidden patterns that drive better acquisition. "I see it as a mix of the human element of creativity coming up with new novel ideas, and then having AI refine that over time," explains Karra.

More human, not less: In a space often dominated by fears of replacement, Karra sees a different path. As AI takes on the tasks "that many of us don’t want to do," it frees people to focus on what matters most: building real relationships. "People will come together more in communities," he says. "Hopefully relationships will be built on trust, and people can become more connected."