Last click is dead.
Last click
is dead.
Last click is dead.
Our unified, AI-fueled Incrementality Testing and Marketing Mix Modeling approach gives you an edge.
Our unified, AI-fueled Incrementality Testing and Marketing Mix Modeling approach gives you an edge.
Then our human Growth Advisors get you the win.
Then our human Growth Advisors get you the win.
By providing your contact info, you agree to receive communications from Paramark.
You can opt-out at any time. For details, refer to our Privacy Policy
By providing your contact info, you agree to receive communications from Paramark. You can opt-out at any time. For details, refer to our Privacy Policy
By providing your contact info, you agree to receive communications from Paramark.
You can opt-out at any time. For details, refer to our Privacy Policy
$2.2B
of marketing investments
analyzed across every channel
of marketing investments
analyzed across every channel
B2C
B2C
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
B2B
B2B
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
#1 Goal
Quantify the long-term value of brand marketing and the true incremental impact of every dollar spent.
Why Paramark
AI takes the first step. Humans walk you through the rest.
This isn’t a self-serve dashboard.
You’ll have an actual human Growth Advisor who’s in Slack with you every day, who’s preparing your board decks, who will help you test, interpret results, and build a roadmap that works.
Learn more →
AI takes the first step. Humans walk you through the rest.
This isn’t a self-serve dashboard.
You’ll have an actual human Growth Advisor who’s in Slack with you every day, who’s preparing your board decks, who will help you test, interpret results, and build a roadmap that works.
Learn more →
AI takes the first step. Humans walk you through the rest.
This isn’t a self-serve dashboard.
You’ll have an actual human Growth Advisor who’s in Slack with you every day, who’s preparing your board decks, who will help you test, interpret results, and build a roadmap that works.
Learn more →
What we do
Don’t be chained down by last-touch attribution.
This is the next generation of marketing measurement.
Don’t be chained down by last-touch attribution. This is the next generation of marketing measurement.
Your first 90 days with Paramark
Don’t take our word for it.
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
“
With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.
Tina Staroselsky,
Head of Growth Marketing
“
Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.
Colton Gyulay,
COO
WATCH VIDEO
“
Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision.
Nick Churcher,
VP Growth & Marketing
“
We needed a way to give proper credit and subsequent investment to the channels actually driving demand — and to escape platforms simply marking their own homework — so we get the most from our marketing budget. That’s what led us to Paramark.
Mike Sharman,
Performance Marketing Lead
“
Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.
Chris Hiestand,
VP of Marketing
“
We really value how Paramark takes a broader approach to testing and validates the methodology before the test.
Eric Oslen,
SVP Marketing
“
If we hadn't implemented Paramark, we wouldn't be as brave.
Dan Malgran,
Vice President of Marketing
“
All the big e-commerce brands are doing incrementality testing. Paramark gave us the confidence we needed.
Leo Laurence,
Performance Marketing Lead
Why we’re here
Multi-touch and last click attribution aren’t accurate. Brand surveys aren’t CFO-proof. Ad platforms grade their own homework. And many marketers don’t even try upper-funnel brand work - TV, out-of-home, YouTube, influencers - because they think it can’t be properly measured.
Building a whole internal team to solve this problem doesn’t make sense for most companies.
That's where Paramark fits in.
Multi-touch and last click attribution aren’t accurate. Brand surveys aren’t CFO-proof. Ad platforms grade their own homework. And many marketers don’t even try upper-funnel brand work - TV, out-of-home, YouTube, influencers - because they think it can’t be properly measured.
Building a whole internal team to solve this problem doesn’t make sense for most companies.
That's where Paramark fits in.
The Paramark Insider
What’s a few growth
hacks between friends?
What’s a few growth
hacks between friends?
We’ve gathered the best CMOs in the business
to share the best ideas in their industry.
We’ve gathered the best CMOs in the business to share the best ideas in their industry.
Sign up to get our bi-annual magazine, join our
CMO dinners, roundtables and online events,
and get a newsletter directly from our CEO.
Sign up to get our bi-annual magazine, join our CMO dinners, roundtables and online events, and get a newsletter directly from our CEO.
Find your edge
Book a demo now and you'll get a live, expert-run walk through of how Paramark can help you with incrementality measurement and experimentation.
FAQ
What does Paramark actually do?
What does Paramark actually do?
How is Paramark different from traditional attribution tools like MTA?
How is Paramark different from traditional attribution tools like MTA?
Who is Paramark built for?
Who is Paramark built for?
What is incrementality testing and how does Paramark do it?
What is incrementality testing and how does Paramark do it?
Solutions
How it works
© 2026 Paramark Inc.
Solutions
How it works
© 2026 Paramark Inc.
Solutions
How it works
© 2026 Paramark Inc.