Shipping features: Telson-Sillett stresses that usability and customer success are key when it comes to building out features. "You can have all the features in the world, but if users can’t get started easily on day one, they won’t give your product enough time to even discover those features," he says. 

Shipping new features at lightning speed is also part of trumpet’s overall brand strategy. "We ship incredibly fast—hundreds of new features every year. These range from game-changing innovations that blow people’s minds to small improvements that make the product easier and better to use. We also listen closely to customer feedback and build based on their requests. When you combine all of that, it creates a product that people get value from quickly and feel genuinely connected to."

On brand swag: The brand’s playful identity has even extended to its swag. "Our t-shirts have a waitlist," Telson-Sillett reveals. "We get messages like, ‘I saw your trumpet t-shirt at a friend’s barbecue. How do I get one?’ The t-shirts don’t even say trumpet—they just have our cute little logo, so they look like fashion pieces."

Cool practicality: Ultimately, the combination of a relatable, stylish brand and a customer-centric approach is what makes trumpet stand out amongst other players in the space. "When you pair a cool brand with practical, real-world support that actually helps people grow as sales professionals, it makes for a very powerful combination," Telson-Sillett concludes.