Incrementality Redefined
B2B and B2C marketing leaders use Paramark to invest with confidence and predictability. Unify your measurement — incrementality testing, Marketing Mix Modeling, and growth advisory — all in one place.
By providing your contact info, you agree to receive communications from Paramark. You can opt-out at any time. For details, refer to our Privacy Policy
Incrementality Redefined
B2B and B2C marketing leaders use Paramark to invest with confidence and predictability. Unify your measurement — incrementality testing, Marketing Mix Modeling, and growth advisory — all in one place.
By providing your contact info, you agree to receive communications from Paramark. You can opt-out at any time. For details, refer to our Privacy Policy
Start the Paramark tour
Start the Paramark tour
Start the Paramark tour
Built for your reality
When bottom-funnel performance plateaus, brand impact is murky, and attribution breaks at the worst moments, leaders need a clearer way forward. Paramark uncovers real incrementality through advanced models and causal experimentation.
Nick Churcher
VP Growth & Marketing, Scribe
“Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision”
When bottom-funnel performance plateaus, brand impact is murky, and attribution breaks at the worst moments, leaders need a clearer way forward. Paramark uncovers real incrementality through advanced models and causal experimentation.
Nick Churcher
VP Growth & Marketing, Scribe
“Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision”
When bottom-funnel performance plateaus, brand impact is murky, and attribution breaks at the worst moments, leaders need a clearer way forward. Paramark uncovers real incrementality through advanced models and causal experimentation.
Nick Churcher
VP Growth & Marketing, Scribe
“Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision”
Embedded expertise
More than software. Growth Advisors match the rhythm of your business with real-time collaboration and experiment roadmaps that turn insights into bold moves in every boardroom and investment.
Colton Gyulay
COO, Speak
“Paramark’s platform and hands-on team give us confidence in which channels drive real impact as we expand”
More than software. Growth Advisors match the rhythm of your business with real-time collaboration and experiment roadmaps that turn insights into bold moves in every boardroom and investment.
Colton Gyulay
COO, Speak
“Paramark’s platform and hands-on team give us confidence in which channels drive real impact as we expand”
More than software. Growth Advisors match the rhythm of your business with real-time collaboration and experiment roadmaps that turn insights into bold moves in every boardroom and investment.
Colton Gyulay
COO, Speak
“Paramark’s platform and hands-on team give us confidence in which channels drive real impact as we expand”
Fuel for bold minds
Paramark helps you explore what-if scenarios, find the ideal balance for objectives, and align with finance and cross-functional partners for budget and goal setting.
Tina Staroselsky
Growth Marketing, Ironclad
“Paramark helps us pinpoint the smartest next dollar and forecast its results with real accuracy”
Paramark helps you explore what-if scenarios, find the ideal balance for objectives, and align with finance and cross-functional partners for budget and goal setting.
Tina Staroselsky
Growth Marketing, Ironclad
“Paramark helps us pinpoint the smartest next dollar and forecast its results with real accuracy”
Paramark helps you explore what-if scenarios, find the ideal balance for objectives, and align with finance and cross-functional partners for budget and goal setting.
Tina Staroselsky
Growth Marketing, Ironclad
“Paramark helps us pinpoint the smartest next dollar and forecast its results with real accuracy”
Your edge in the room where decisions get made
Your edge in the room where decisions get made
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar goes.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Meaningful results in weeks, not months
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar goes.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Meaningful results in weeks, not months
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar goes.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Meaningful results in weeks, not months
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar goes.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Meaningful results in weeks, not months
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar goes.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Meaningful results in weeks, not months
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar goes.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Meaningful results in weeks, not months
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar goes.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Meaningful results in weeks, not months
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar goes.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Meaningful results in weeks, not months
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar should go.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Stronger confidence in ROI across teams
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar should go.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Stronger confidence in ROI across teams
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar should go.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Stronger confidence in ROI across teams
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar should go.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Stronger confidence in ROI across teams
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar should go.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Stronger confidence in ROI across teams
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar should go.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Stronger confidence in ROI across teams
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar should go.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Stronger confidence in ROI across teams
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
"Thanks to Paramark we finally have a clear, shared view of ROI that helps guide every marketing spend decision"
Nick Churcher
VP Growth & Marketing
Faster clarity on where to deploy the next dollar
Stronger confidence in ROI across teams
Watch video
“Paramark works with us in a hands-on way to design experiments that ensure we’re getting strong signals from the models.”
Colton Gyulay
COO
Clear visibility across performance, TV, and OOH
Hands-on experiments with strong signal
Watch video
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky
Head of Growth Marketing
See impact traditional reporting misses
Confidently test where the next dollar should go.
Watch video
“Pulling up the dashboard to see where we’re driving incremental lift — and what it costs — gives us a completely different view of channel efficiency.”
Chris Hiestand
VP of Marketing
Full visibility into what’s working and what isn’t
Stronger confidence in ROI across teams
Watch video
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen
SVP Marketing
Run tests big enough to deliver real answers.
Get clear answers fast, not inconclusive tests.
Watch video
Discover more
A smarter way to measure
A smarter way to measure
1
Gather signals
Pull every piece of marketing and outcome data into one place. Create a clear map of the landscape.
1
Gather signals
Pull every piece of marketing and outcome data into one place. Create a clear map of the landscape.
1
Gather signals
Pull every piece of marketing and outcome data into one place. Create a clear map of the landscape.
2
Unveil hidden truths
Open, transparent models show the underlying forces — cause, effect, and hidden leverage points.
2
Unveil hidden truths
Open, transparent models show the underlying forces — cause, effect, and hidden leverage points.
2
Unveil hidden truths
Open, transparent models show the underlying forces — cause, effect, and hidden leverage points.
3
Ongoing experimentation
Run real-world tests that validate ideas, uncover causal lift, and enrich your understanding of the terrain.
3
Ongoing experimentation
Run real-world tests that validate ideas, uncover causal lift, and enrich your understanding of the terrain.
3
Ongoing experimentation
Run real-world tests that validate ideas, uncover causal lift, and enrich your understanding of the terrain.
4
Move with poise & purpose
Use guided strategy to invest in the strongest paths, prove traction, then return to the map to find what’s next.
4
Move with poise & purpose
Use guided strategy to invest in the strongest paths, prove traction, then return to the map to find what’s next.
4
Move with poise & purpose
Use guided strategy to invest in the strongest paths, prove traction, then return to the map to find what’s next.
Marketing intelligence at scale
Marketing intelligence at scale
Marketing intelligence at scale
The Paramark Insider
Paramark supports bold CMOs through thought leadership, peer learning, and inspiring a culture of curiosity.
The Paramark Insider
Paramark supports bold CMOs through thought leadership, peer learning, and inspiring a culture of curiosity.
The Paramark Insider
Paramark supports bold CMOs through thought leadership, peer learning, and inspiring a culture of curiosity.
Book a demo now and you'll get a live, expert-run walk through of how Paramark can help you with incrementality measurement and experimentation.
Marketing trends and tactics, plus the latest insights, experiments, and content drops from Paramark. Written by our CEO, delivered straight to your inbox. Sign up. Stay sharp.
By providing your contact info, you agree to receive communications from Paramark. You can opt-out at any time. For details, refer to our Privacy Policy
Book a demo now and you'll get a live, expert-run walk through of how Paramark can help you with incrementality measurement and experimentation.
Marketing trends and tactics, plus the latest insights, experiments, and content drops from Paramark. Written by our CEO, delivered straight to your inbox. Sign up. Stay sharp.
By providing your contact info, you agree to receive communications from Paramark. You can opt-out at any time. For details, refer to our Privacy Policy
Book a demo now and you'll get a live, expert-run walk through of how Paramark can help you with incrementality measurement and experimentation.
Marketing trends and tactics, plus the latest insights, experiments, and content drops from Paramark. Written by our CEO, delivered straight to your inbox. Sign up. Stay sharp.
By providing your contact info, you agree to receive communications from Paramark. You can opt-out at any time. For details, refer to our Privacy Policy
Solutions
How it works
Solutions
How it works
Solutions
How it works