Invest in marketing with confidence & predictability

CMOs and CFOs use Paramark to understand marketing’s incremental impact, set budgets, run experiments, and forecast results accurately.

See a 60 second intro

BACKED BY EXPERTS FROM

The trusted platform to analyze your marketing spend

$1.5B

+

Marketing investments analyzed by Paramark

Don't just take our word for it.

Invest in marketing with confidence & predictability

CMOs and CFOs use Paramark to understand marketing’s incremental impact, set budgets, run experiments, and forecast results accurately.

See a 60 second intro

BACKED BY EXPERTS FROM

The trusted platform to analyze your marketing spend

$1.5B

+

Marketing investments analyzed by Paramark

Don't just take our word for it.

Invest in marketing with confidence & predictability

CMOs and CFOs use Paramark to understand marketing’s incremental impact, set budgets, run experiments, and forecast results accurately.

See a 60 second intro

BACKED BY
EXPERTS FROM

The trusted platform to analyze your marketing spend

$1.5B

+

Marketing investments analyzed by Paramark

Don't just take our word for it.

Marketing attribution is broken

Marketing attribution is broken

Many channels don't get captured in touch-based attribution models

Many channels don't get captured in touch-based attribution models

Many channels don't get captured in touch-based attribution models

Privacy changes & regulations cause significant data loss

Privacy changes & regulations cause significant data loss

Privacy changes & regulations cause significant data loss

Touch-based attribution lacks correlation & causation

Touch-based attribution lacks correlation & causation

Touch-based attribution lacks correlation & causation

That's where Paramark comes in

That's where Paramark comes in

That's where Paramark comes in

How it works

Collect

Connect your data from all marketing, sales and partner channels, along with business outcome data.

Connect your data from all marketing, sales and partner channels, along with business outcome data.

Analyze

Develop a marketing mix model to identify correlations and experiment hypotheses.

Experiment

Execute experiment roadmap and feed results back into the model.

Improve

Refresh MMM monthly with new data and experiment results - then reallocate budgets and generate new hypotheses.

Identify incremental contribution by channel

Paramark uses statistics and machine learning to uncover marketing's incremental contribution, a better alternative to subjective touch-based attribution. This helps create a reliable and trustworthy financial plan.

Invest confidently

Paramark maximizes marketing contribution by analyzing incrementality and diminishing returns of every channel and campaign, empowering Marketing to make the case for further investments.

Grow your brand

Paramark goes beyond clicks, revealing the link between brand investments and business outcomes. We analyze impressions and reach, eliminating click-only bias in touch-based attribution.

Leverage scientific experimentation

Paramark unlocks growth through robust marketing experiments. We assist your team in designing, executing, and analyzing geo and user-based tests across all channels — Social, Search, OOH, TV, and more.

Plan and forecast with confidence

Paramark helps you explore what-if scenarios, find the ideal balance for objectives, and align with finance and cross-functional partners for budget and goal setting.

Paramark
is for

Paramark is for

Paramark
is for

Marketing

Marketing

Marketing

Brand

Brand

Brand

Analytics

Analytics

Analytics

Finance

Finance

Finance