How it works
Collect
Analyze
Paramark integrates campaign data, marketing mix modeling, and incrementality testing to provide a comprehensive perspective on ROI.
Improve
Paramark enables continuous improvement through ongoing forecasting, experimentation, and budget reallocation.
Identify incremental contribution by channel
Paramark uses statistics and machine learning to uncover marketing's incremental contribution, a better alternative to subjective touch-based attribution. This helps create a reliable and trustworthy financial plan.
Invest confidently
Paramark maximizes marketing contribution by analyzing incrementality and diminishing returns of every channel and campaign, empowering Marketing to make the case for further investments.
Grow your brand
Paramark goes beyond clicks, revealing the link between brand investments and business outcomes. We analyze impressions and reach, eliminating click-only bias in touch-based attribution.
Leverage scientific experimentation
Paramark unlocks growth through robust marketing experiments. We assist your team in designing, executing, and analyzing geo and user-based tests across all channels — Social, Search, OOH, TV, and more.
Plan and forecast with confidence
Paramark helps you explore what-if scenarios, find the ideal balance for objectives, and align with finance and cross-functional partners for budget and goal setting.
