Invest in marketing with confidence & predictability

CMOs and CFOs use Paramark to understand marketing’s incremental impact, set budgets, run experiments, and forecast results accurately.

CMOs and CFOs use Paramark to understand marketing’s incremental impact, set budgets, run experiments, and forecast results accurately.

CMOs and CFOs use Paramark to understand marketing’s incremental impact, set budgets, run experiments, and forecast results accurately.

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See a 60 second intro

BACKED BY EXPERTS FROM
BACKED BY
EXPERTS FROM

The trusted platform to analyze your marketing spend

The trusted platform to analyze your marketing spend

The trusted platform to analyze your marketing spend

$200M

$200M

+

+

+

Marketing investments managed by Paramark

Marketing investments managed by Paramark

We prioritize customer privacy, so we don't share logos. Reach out to us if you want to learn more about the brands and the people behind them, and we'll connect you with references.

We prioritize customer privacy, so we don't share logos. Reach out to us if you want to learn more about the brands and the people behind them, and we'll connect you with references.

We prioritize customer privacy, so we don't share logos. Reach out to us if you want to learn more about the brands and the people behind them, and we'll connect you with references.

Marketing attribution is broken

Marketing attribution is broken

Many channels don't get captured in touch-based attribution models

Many channels don't get captured in touch-based attribution models

Many channels don't get captured in touch-based attribution models

Privacy changes & regulations cause significant data loss

Privacy changes & regulations cause significant data loss

Privacy changes & regulations cause significant data loss

Touch-based attribution lacks correlation & causation

Touch-based attribution lacks correlation & causation

Touch-based attribution lacks correlation & causation

That's where Paramark comes in

That's where Paramark comes in

That's where Paramark comes in

How it works

Collect

Paramark gathers impression and cost data from all marketing, sales, and partner channels, along with your business outcome data.

Paramark gathers impression and cost data from all marketing, sales, and partner channels, along with your business outcome data.

Analyze

Paramark integrates campaign data, marketing mix modeling, and incrementality testing to provide a comprehensive perspective on ROI.

Improve

Paramark enables continuous improvement through ongoing forecasting, experimentation, and budget reallocation.

Identify incremental contribution by channel

Paramark uses statistics and machine learning to uncover marketing's incremental contribution, a better alternative to subjective touch-based attribution. This helps create a reliable and trustworthy financial plan.

Invest confidently

Paramark maximizes marketing contribution by analyzing incrementality and diminishing returns of every channel and campaign, empowering Marketing to make the case for further investments.

Grow your brand

Paramark goes beyond clicks, revealing the link between brand investments and business outcomes. We analyze impressions and reach, eliminating click-only bias in touch-based attribution.

Leverage scientific experimentation

Paramark unlocks growth through robust marketing experiments. We assist your team in designing, executing, and analyzing geo and user-based tests across all channels — Social, Search, OOH, TV, and more.

Plan and forecast with confidence

Paramark helps you explore what-if scenarios, find the ideal balance for objectives, and align with finance and cross-functional partners for budget and goal setting.

Paramark
is for

Paramark
is for

Paramark
is for

Marketing

Marketing

Marketing

Brand

Brand

Brand

Analytics

Analytics

Analytics

Finance

Finance

Finance

Discover how Paramark analyzed $200M+ in marketing spend
Discover how Paramark analyzed $200M+ in marketing spend
Discover how Paramark analyzed $200M+ in marketing spend

Book a demo

See a 60 second intro

See a 60 second intro

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