Invest in marketing with confidence & predictability
CMOs and CFOs use Paramark to understand marketing’s incremental impact, set budgets, run experiments, and forecast results accurately.
See a 60 second intro
BACKED BY EXPERTS FROM
The trusted platform to analyze your marketing spend
+
Marketing investments analyzed by Paramark
Don't just take our word for it.
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
Invest in marketing with confidence & predictability
CMOs and CFOs use Paramark to understand marketing’s incremental impact, set budgets, run experiments, and forecast results accurately.
See a 60 second intro
BACKED BY EXPERTS FROM
The trusted platform to analyze your marketing spend
+
Marketing investments analyzed by Paramark
Don't just take our word for it.
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
Invest in marketing with confidence & predictability
CMOs and CFOs use Paramark to understand marketing’s incremental impact, set budgets, run experiments, and forecast results accurately.
See a 60 second intro
BACKED BY
EXPERTS FROM
The trusted platform to analyze your marketing spend
+
Marketing investments analyzed by Paramark
Don't just take our word for it.
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
“Paramark work with us in a hands-on way to design experiments that ensure we're getting strong signals from the models."
Colton Gyulay – COO
“With Paramark we’re seeing results & numbers associated with channels and programs that aren’t available in our other reporting.”
Tina Staroselsky – Senior Director, Growth Marketing
“Viewing the Paramark dashboard to see where we’re driving incremental lift and its cost gives us a new view on channel efficiency.”
Chris Hiestand – VP Marketing
“We really value how Paramark takes a broader approach to testing and validates the methodology before the test.”
Eric Oslen – SVP Marketing
Marketing attribution is broken
Marketing attribution is broken
Many channels don't get captured in touch-based attribution models
Many channels don't get captured in touch-based attribution models
Many channels don't get captured in touch-based attribution models
Privacy changes & regulations cause significant data loss
Privacy changes & regulations cause significant data loss
Privacy changes & regulations cause significant data loss
Touch-based attribution lacks correlation & causation
Touch-based attribution lacks correlation & causation
Touch-based attribution lacks correlation & causation
That's where Paramark comes in
That's where Paramark comes in
That's where Paramark comes in
How it works
Collect
Connect your data from all marketing, sales and partner channels, along with business outcome data.
Connect your data from all marketing, sales and partner channels, along with business outcome data.
Analyze
Develop a marketing mix model to identify correlations and experiment hypotheses.
Experiment
Execute experiment roadmap and feed results back into the model.
Improve
Refresh MMM monthly with new data and experiment results - then reallocate budgets and generate new hypotheses.
Identify incremental contribution by channel
Paramark uses statistics and machine learning to uncover marketing's incremental contribution, a better alternative to subjective touch-based attribution. This helps create a reliable and trustworthy financial plan.
Invest confidently
Paramark maximizes marketing contribution by analyzing incrementality and diminishing returns of every channel and campaign, empowering Marketing to make the case for further investments.
Grow your brand
Paramark goes beyond clicks, revealing the link between brand investments and business outcomes. We analyze impressions and reach, eliminating click-only bias in touch-based attribution.
Leverage scientific experimentation
Paramark unlocks growth through robust marketing experiments. We assist your team in designing, executing, and analyzing geo and user-based tests across all channels — Social, Search, OOH, TV, and more.
Plan and forecast with confidence
Paramark helps you explore what-if scenarios, find the ideal balance for objectives, and align with finance and cross-functional partners for budget and goal setting.
Paramark is for
Paramark
is for
Marketing
Marketing
Marketing
Brand
Brand
Brand
Analytics
Analytics
Analytics
Finance
Finance
Finance
Helpful resources to get you up and running
Helpful resources to get you up and running
Discover how Paramark analyzed $1.5B+ in marketing spend
Discover how Paramark analyzed $1.5B+ in marketing spend
Discover how Paramark analyzed $1.5B+ in marketing spend
Book a demo
See a 60 second intro
See a 60 second intro
Solutions
© 2025 Paramark, Inc.
Solutions
© 2025 Paramark, Inc.
Solutions