The Brandformance Podcast • Ep 26
Why 97% of B2B Leads Fail—And What to Do Instead
Kerry Cunningham, Head of Research at 6sense and former Forrester analyst, unpacks the broken state of B2B marketing. He explains why MQLs are often dead-ends and how "buying groups" are transforming the demand funnel. Discover how third-party intent data combined with AI delivers real insights, and get a data-backed strategy for winning high-intent buyers.
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