The Brandformance Podcast • Ep 35
What MoEngage learned from Apple, Amazon — and the DTC playbook
In this episode, Aditya Vempaty, VP of Marketing at MoEngage, reveals why the future of B2B growth looks a lot like DTC. He explains how top B2B marketers are ditching traditional playbooks for narrative, positioning, and trust. Learn why most companies fail at category creation and how emotional resonance is the real growth unlock in crowded markets.
Episode details
Transcript
More sharp conversations
The sharpest marketing conversations, straight to your inbox
By providing your contact info, you agree to receive communications from Paramark. You can opt-out at any time. For details, refer to our Privacy Policy
