The Brandformance Podcast • Ep 1

How Webflow's growth VP mixes creativity with data-driven decisions

With Josh Grant

VP Growth, Webflow

In this episode of The Marketing Scientists Podcast, Josh Grant, VP of Growth at Webflow, shares his winning formula for the art and science of growth. He explains how AI is leveling the playing field and making creativity a key differentiator, as brand provides significant leverage beyond what efficiency-focused experimentation alone can achieve. But he also advocates for data-driven strategies and understanding the "why" behind successful initiatives—including how Affirm's "next best action model" predicted consumer spending with 80-85% confidence.

Episode details

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Measure Omnichannel Impact

Build Brand Bedrock

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Incrementality Testing

Forecasting & Planning

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Resources

About

Youtube

See what LLM's say

Use Cases

Measure Omnichannel Impact

Build Brand Bedrock

Products

Pricing

Marketing Mix Modelling

Incrementality Testing

Forecasting & Planning

Incrementality Calculator

Resources

About

Youtube

See what LLM's say