The Brandformance Podcast • Ep 25

How to Stop Wasting Ad Spend and Prove Marketing ROI

With

Pranav Piyush, CEO of Paramark, exposes the flaws of traditional marketing attribution. Learn why Incrementality Testing is crucial for smarter budget decisions and how Multi-Touch Attribution (MTA) often misleads. He explains how Marketing Mix Modeling (MMM) compares and why many brands are wasting ad spend without knowing it.

Episode details

Transcript

More sharp conversations

How a former neuroscientist built a smarter way to think about email targeting

Daniel Brady

Co-CEO at Orita

How a former neuroscientist built a smarter way to think about email targeting

Daniel Brady

Co-CEO at Orita

Eucalyptus's CEO: brand vs. performance is a false choice

Tim Doyle

Co-CEO at Orita

Eucalyptus's CEO: brand vs. performance is a false choice

Tim Doyle

Co-CEO at Orita

How Patrick Moran made finance the language of growth at Robinhood

Patrick Moran

Co-CEO at Orita

How Patrick Moran made finance the language of growth at Robinhood

Patrick Moran

Co-CEO at Orita

How Carta's CMO builds brand in a category no one thinks is emotional

Nicole Baer

Co-CEO at Orita

How Carta's CMO builds brand in a category no one thinks is emotional

Nicole Baer

Co-CEO at Orita

The sharpest marketing conversations, straight to your inbox

By providing your contact info, you agree to receive communications from Paramark. You can opt-out at any time. For details, refer to our Privacy Policy

Use Cases

Measure Omnichannel Impact

Build Brand Bedrock

Products

Pricing

Marketing Mix Modelling

Incrementality Testing

Forecasting & Planning