The Brandformance Podcast • Ep 27
How This Startup Is Hacking B2B Ads on TikTok, Instagram, and Amazon
Keith Putnam-Delaney, CEO of Primer, reveals how they're reinventing B2B audience targeting on channels like TikTok, Instagram, and Amazon. He challenges traditional ad methods, dispels myths about "dead" channels, and urges marketers to rethink attribution and incrementality. Get his spicy take on LinkedIn ads and insights into AI's role in advertising.
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