The Brandformance Podcast • Ep 33
How Netflix, Nike, and Startups Win with Customer Lifetime Value
Daniel McCarthy breaks down how top brands like Netflix and Nike use Customer Lifetime Value (CLV) for smarter growth. Discover why most startups use outdated metrics, what CAC doesn't reveal, and how predictive analytics drives efficient scaling. Learn how CLV shapes brand strategy and investor valuation, and why cohort retention is the key growth metric.
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