The Brandformance Podcast • Ep 23
How AI-Driven Experiments are Changing Growth Marketing!
Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing and how generative AI is unlocking new growth opportunities. Learn about messaging fatigue, the impact of micro-copy changes, and the future of real-time optimization.
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