The Brandformance Podcast • Ep 34
Brand vs. Performance: The Truth B2B Marketers Ignore
Blurb: In this episode, Peep Laja uncovers why most B2B marketers chase performance metrics while neglecting crucial brand fundamentals. He explains why mental availability outweighs MQLs, how category size impacts your business, and why B2B lags behind B2C. Dive into the brand-performance relationship, designing category entry points, and why tracking brand lift is a smart investment.
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