The print edition

The marketing magazine for people who have to prove it.

The marketing magazine for people who have to prove it.

Fifty pages. Printed, posted, yours. Figma’s CMO on building a channel out of people who love you back. Chime’s Vineet Mehra on the way out of the CAC Valley of Death. Whether AI can forecast incrementality without running the experiment.

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Featuring

Sheila Vashee

Sheila Vashee

Figma

Vineet Mehra

Vineet Mehra

Chime

Rob Denton

Rob Denton

Granola

Samyutha Reddy

Samyutha Reddy

Lovable

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

  • Limited print edition

Inside issue 03

Inside issue 03

01

The love language of the CFO

Chime’s Vineet Mehra on brand, performance, and why a financial framework buys you freedom.

01

The love language of the CFO

Chime’s Vineet Mehra on brand, performance, and why a financial framework buys you freedom.

02

Community as a channel

Figma CMO Sheila Vashee on 240+ volunteer chapters, and proving brand with a holdout.

02

Community as a channel

Figma CMO Sheila Vashee on 240+ volunteer chapters, and proving brand with a holdout.

03

Can AI forecast incrementality?

Inside the PIE paper — a model trained on thousands of experiments, and where it breaks.

03

Can AI forecast incrementality?

Inside the PIE paper — a model trained on thousands of experiments, and where it breaks.

“They stopped speaking marketing and started speaking capital.”

“They stopped speaking marketing and started speaking capital.”

Letter from the editor

Get it on your desk.

Get it on your desk.

We print a limited run each quarter and send it to the marketing leaders doing the work. Tell us where.

We print a limited run each quarter and send it to the marketing leaders doing the work. Tell us where.

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