The science of marketing
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How to adapt your marketing measurement as privacy changes take hold
Privacy changes driven by regulations and tech giants reshape marketing analytics, prompting a shift to alternative methods like MMM and incrementality testing for privacy-friendly campaign effectiveness measurement.
10 biggest misconceptions about marketing mix modeling
There are a lot of popular misconceptions about marketing mix modeling (MMM) that have persisted despite its growing accessibility and real-time capabilities. Separate fact from fiction through this detailed article.
OOH advertising: Everything you need to know to get started
Out of home advertising can both be effective and efficient. Understand OOH's reach, impact, targeting, cost-effectiveness, and synergy with digital media. Launch and measure campaigns effectively for success.
Traffic is still a valuable marketing metric. Here’s why.
Traffic remains crucial in marketing despite skepticism. It signals market share, influences long-term sales, and correlates with revenue. Analyze qualified traffic to understand its impact on conversions and market share.
How do you measure brand marketing?
Quantifying brand marketing is perceived as challenging. Nevertheless, brand health tracking, marketing mix modeling, and incrementality testing offer solutions.
4 slides that every marketing QBR deck needs
Crafting impactful presentations for your next quarterly business review or board deck is crucial for marketing leaders, amid budget cuts. Focus on key metrics with four slides.
How to measure the impact of offline media
Offline media measurement faces challenges like real-time tracking limits, unreliable methods, and impression estimation. Paramark uses MMM and incrementality testing to address these.
How much data do you need to run an MMM?
Discover the truth about MMM data needs. We debunk myths, simplify evaluation, and ensure accurate results for businesses of all sizes.
How do you pick a target metric to optimize marketing towards?
While sales is the ultimate goal, it may not be the ideal KPI to optimize your marketing measurement towards. Learn why and what to do instead in this post.
How to set your 2024 budget with marketing mix modeling
Learn how you can use Marketing Mix Modeling to improve your annual planning and forecasting workflows, powered by statistics. Your CFO will love you for this!
The Paramark method
Uncover the five key steps to successfully measure marketing's impact on your business and increase market penetration with the Paramark Method.
How to run marketing experiments?
Learn what marketing experiments are, why to use them, and the common pitfalls to avoid while experimenting.
What is Marketing Mix Modeling?
Learn how Marketing Mix Modeling can provide valuable insights into the effects of marketing on business performance and optimize your marketing investments.
The end of attribution
Discover the limitations of touch-based attribution and how to distinguish between attribution and incrementality.
Introducing Paramark!
Read about why we started Paramark and how we're helping fast-growing businesses measure and forecast the impact of their marketing investments.